5 Ways to Increase Your Social Media Followers Using the Right Pop-Ups

By Gaurav Sharma

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Are you struggling to grow your social media following despite your best efforts? With countless accounts competing for attention, growing your social media following can feel impossible.

What if I told you there are ways to increase social media followers using pop-ups? And yes, pop-ups have a negative reputation for being intrusive. However, when incorporated strategically, pop-ups can significantly boost your follower count, increase customer reach, and enhance engagement.

In this article, I’ll discuss five innovative ways to increase your social media followers using the right pop-ups.

Let’s get started.

What are Pop-Ups? 

It may be challenging to understand how to increase social media followers using pop-ups if you don't know what they are. Pop-ups are small window overlays that appear as you browse a website.

Image via Kinfield

They are designed to capture attention and prompt website visitors to take specific actions like downloading a resource or following social media accounts. In fact, about 23% of consumers reported engaging with pop-up ads whenever they encounter them while browsing the internet. 

Image via Statista

Pop-ups come in various formats, each with its strengths:

  • Entry pop-ups: These appear as soon as a visitor lands on your website.

Image via Tully’s Training

  • Exit-intent pop-ups: These pop-ups appear when a visitor shows signs of leaving the page, like moving their cursor towards the browser's "X" button.

Image via Coschedule

  • Scroll-triggered pop-ups: These pop-ups appear once a visitor has scrolled down a specific percentage of the page, indicating their interest in the content.

Image via Mailerlite

  • Timed pop-ups: These pop-ups appear after a visitor has spent a certain duration on your website.

Image via SmartBlogger

How to Increase Social Media Followers Using Pop-Ups

Here are five effective ways to increase social media followers using pop-ups:

1. Use Compelling Pop-Up Design and Messaging

The first impression determines whether your website visitor will hit that follow button on your social media accounts. So, ensure your pop-up design and messaging attract and retain visitor attention. Here are key elements to consider:

  • High-quality visuals: Use clear, high-resolution images or eye-catching video ads that resonate with your brand identity. Here’s an example of a visually appealing pop-up:

Image via Blue Apron

  • Concise and persuasive messaging: Why should your website visitors follow you? Highlight your value proposition using succinct, compelling content that gets straight to the point.

  • Minimalist design: Overly complex designs can distract or annoy visitors. Choose a clean, user-friendly design featuring clear fonts and a color scheme that complements your website.

2. Craft Clear Calls-to-Action (CTAs)

According to the HelloBar expert guide, using strong and clear CTAs is one of the most effective lead-generation strategies. Similarly, incorporating compelling CTAs in your pop-ups can convince website visitors to follow you on social media platforms. 

Here are some tips for creating effective CTAs for your pop-ups:

  • Utilize strong verbs that clearly instruct users on what to do next, such as "Follow Us Now," or “Join Our Community.”

  • Use contrasting colors, larger fonts, and strategic placement to ensure your CTA button stands out.

  • Clearly state what the user will gain by following your social media. For example, “Follow us on Instagram for exclusive discounts.”

Image via Popupsmart

3. Target Specific Audience Segments

One-size-fits-all pop-ups may not resonate with all website visitors. Social listening can help you monitor your visitors’ behavior, interests, and demographics. This way, you can create personalized and compelling pop-ups that resonate deeply with them. 

Here are some strategies to consider:

  • Behavioral targeting: Show pop-ups based on user actions, such as the pages visited or time spent on your website. For instance, if a user regularly visits your blog section, a pop-up inviting them to follow your blog’s Facebook page can be highly relevant.

  • Demographic targeting: Customize pop-ups for different user groups, like new visitors versus returning customers. You can use presentation videos to convey personalized messages more effectively and drive engagement. 

4. Optimize Pop-Up Timing and Frequency

The last thing you want is to lose potential followers due to poor pop-up timing. Pop-ups that appear too soon can annoy visitors, while those that show up too late might miss the engagement window. 

What’s more, bombarding visitors with too many pop-ups can result in a poor user experience and higher bounce rates.

Here are some tips to help you achieve the perfect balance:

  • Allow visitors some time to engage with your content before displaying a pop-up. 

  • Display pop-ups after the user has scrolled at least 50% of the page.

  • Use exit-intent techniques to show pop-ups when the user is about to leave the site.

  • Once a user sees a pop-up, avoid showing it again during that visit.

5. Offer Social Proof 

Your website visitors are more likely to follow your social media accounts when they see that others are already following. So, incorporate social proof in your pop-ups to build trust and encourage action. Here are some ways to incorporate social proof and improve your social media strategy:

  • Show your current social media follower count to demonstrate popularity.

Image via ProveSource

  • Display quotes or endorsements from satisfied customers or influencers.

  • Highlight user-generated content from your followers to create a community feel and encourage others to join.

Ready to Increase Your Social Media Followers Using Pop-Ups?

Using pop-ups strategically can significantly boost your social media following. By choosing appealing designs, creating clear CTAs, and targeting specific audience segments, you can turn your website visitors into social media followers. 

So, what are you waiting for? 

Start using these techniques today and watch your social media presence grow.

About the company...

The Social Hire team never just do social media.

What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on marketing for marketing's sake, if it doesn't get your organisation the impression you need - we take a different approach. When your business utilises social media management, Social Hire improve the presence of your company online and offer your business the lift it needs to improve.

We create and implement original social media marketing plans that help our customers accomplish their organisational objectives and build up their online footprint.

Our team are a company that assists our customers further their digital footprint by giving digital marketing on a regular basis.

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