Email and social media marketing are some of the most widely used marketing methods. While social media has over 3.8 billion users, there are over 4 billion email users worldwide. This makes both of these channels exceptionally useful ways for brands to reach their target audiences.
According to the rule of seven, prospects need to come across a brand on at least seven touchpoints before they take action. This means that the stronger the presence your brand has across channels, the easier it will be for you to attract new customers.
Being two of the most widely used channels for marketing, you can leverage email and social media marketing to achieve this.
So, how can email marketing help you with social media marketing?
Let’s dig in.
Here are a few ways through which you can integrate email marketing with your social media efforts.
You might already have social media and email marketing calendars. These can come in handy and help you remember what to publish when.
So, if you don’t already have one for each platform, it’s about time that you come up with one.
Once you’ve got your calendars ready, you need to analyze them and figure out if they’re working in tandem or separately.
If it’s the former, you need to sit down and reshuffle the content in the calendar. Put effort into synchronizing the content published on social media and sent via email.
This can help you keep your prospects on the same page. As a result, you’ll be better placed to move them through your sales funnel with ease.
To ensure that your content is published at the right time on social media, you can use social media scheduling tools. Using these tools, you can schedule your posts in advance so that they’re published at the right times without any manual intervention.
One of the best ways of integrating email marketing with your social media efforts is by displaying your social media profiles in your emails.
But what purpose does this serve?
Not only will the social media profiles serve as a way to build your credibility but it will also prove to be a gateway to more information for your receivers.
Many receivers of your emails may end up checking these profiles out and some may even follow them. This can help give a boost to your social media engagement and following.
Claritas, for example, does this extremely well. At the end of all their emails, they put up social media buttons that directly take you to their respective social media profiles. Note how they’ve incorporated multiple profiles there to increase the chances of readers clicking on them.
Image via Gmail
Email marketing is a great way of getting new leads. In fact, the ROI of email marketing is massive and stands at $40 for every $1 spent on it. Thus, there’s a good chance that you’ll get a large number of leads through email marketing.
To nurture these leads further and move them towards conversion, you can run retargeting campaigns on social media. These campaigns serve as a great way to reach out to these qualified prospects. You can also use the best webinar software to organize your live campaigns.
When you promote your brand to only a specific audience, you might get a higher conversion rate and incur a lower cost per acquisition (CPA).
It’s possible to boost your email marketing efforts through social media. You can use social media posts to get more people to subscribe to your email newsletters.
But how can you do so?
You can regularly put up posts on social media to encourage your followers to subscribe to your newsletter.
You can opt for the lead generation ads on social media to spread your message even further and get more subscribers for your email newsletter.
As a result, you’ll be able to grow your email list and get more conversions.
One of the oldest marketing methods is that of running contests or giveaways. These work extremely well because people love to win free stuff.
So, how can you go about this?
All you need to do is launch your contest on social media and ask your followers to head to your landing page to register for it.
On the landing page, you can have a registration form that will help you capture the lead’s information such as their email and name.
You can use this information to add them to your email list and continue marketing to them to drive conversions.
But, there’s a caveat here.
Remember that the prize that you’re offering must be valuable for your audience. If it isn’t, most of them won’t put the effort of going to your website and filling out the form.
For example, note how Reser’s Fine Foods has launched a giveaway on Facebook. In the giveaway, they’re giving out a Reser’s Gift Pack with numerous sides, dips, and salads. The post directs people to their website to enter the contest. This helps them generate leads and grow their customer base.
Image via Facebook
One of the most important things that you can do using social media and email marketing is serving your customers. Customers may reach out to you with their problems on either of these channels.
So, you need to ensure that you’re able to address their problems on both of these channels.
One customer service best practice is to deliver an omnichannel experience to your customers. That is, you should be able to pick up your conversation right from where it stopped on one channel and move it to the other one.
When you do so effectively, you’ll be able to improve your customer experience as they won’t have to go over their problem all over again.
Email marketing and social media marketing can come in handy to grow your brand. What makes these channels important is the fact that they can support each other and boost your marketing efforts.
To integrate them, you should consider syncing your calendars, display your social media profiles in emails, or run email retargeting campaigns. You could also use lead generation ads to get more subscribers or run contests for the same too.
Lastly, you should use both of these channels to boost your customer service and improve your customer experience.
What are the other ways through which you’ve integrated email and social media marketing? Let me know in the comments.
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