Want to improve your visibility and brand engagement?
In this guide, I’ll teach you how to find the best content on Twitter. Content that your audience will like, comment on and share with their followers.
However, we’ll first get to the whys and hows of content curation…
Content curation is using third party materials (videos, blog posts, podcast episodes, etc.) on a specific topic to share across your social channels.
There are many things I can say about how content curation can help you but I want to focus on data-driven points.
Interesting, isn’t it?
If you want to find the best content on Twitter, you’ll need a content curation machine. I’ll show you how to set it up in about 1 hour and once you finish, you’ll be able to find the best content in about 5 minutes per day.
Let’s do it.
There are 8 types of Twitter lists you can use for business. But for this strategy, we’ll focus on two: Industry influencers and your competitors.
Step 1: Head over to Google and run a search for:
The search results will most likely be list posts. For the purpose of this example, I’ll search for the best gaming websites.
Additionally, use Similar Web to search for the most popular websites in the world (or by country) and save some time. With a free account, you’ll only be able to see the 50 most popular sites but that’s more than enough.
Step 2: Open an excel spreadsheet and start saving all the websites on the list. Name the top cells “domain” and “Twitter”.
Step 3: Open each individual website and search for their Twitter information. You can usually find it in the header or footer of the site. After you finish, it should look something like this.
I recommend having a list of about 50 sites and Twitter handles.
Imagine receiving a notification saying something like “user “x” has added you to the list competitors”. Not a nice feeling right?
Create a Twitter list and name it whatever you like but make sure to make it private because if you don’t, every time you add someone to your list, they’ll receive a notification letting them know about it.
To create your Twitter list, follow these steps:
Adding people to your Twitter list is simple and straightforward. All you have to do is follow the instructions below:
Lists on Twitter are good but they aren’t great. They don’t give us a lot of control over the content we see. To avoid wasting time, we’ll import them to Commun.it where we’ll have more control over them.
To do that, follow these steps:
Step 1: Click on the “Inbox” tab.
Step 2: Then select one of the people who appear in the middle of the screen (any one of them).
Step 3: A new block will appear on the right side of the screen. Click on “Add tags”.
Step 4: A drop-down menu will appear and at the bottom, you’ll see two options that say “New tags” and “Manage tags”. Click on “manage tags”.
Step 5: The link will open and you'll be presented with two options. “New group” and “Import Twitter lists”. Click on “Import Twitter lists”.
Step 6: A pop up will open asking you to confirm if you really want to import your Twitter lists. Click on “Yes” and wait (it should take about 10 seconds to finish).
Twitter lists are super useful but the Twitter interface doesn’t give us much room to work with, it only allows us to read the latest tweets in chronological order.
What does that mean for you and me?
It’s a huge waste of our time. Let's face it, most of the time we don’t care about what people had for dinner so why see it in the first place?
Let me show you how to filter through the results:
If you scrolled-down because you wanted to know what they post was about or you normally arrived by reading the whole thing, then here’s a quick recap of the things you should remember:
Now that you know how to use Twitter for content curation, how are you going to use it?
Will you curate content for your audience as a service? Or maybe you are going to use it to come up with new content ideas.
Let me know in the comment section below.
Jonathan Nuñez is a content producer for Commun.it. He teaches bloggers and small business owners on how to use content to attract, build relationships, and acquire more customers. You can find more about him on his personal blog John’s IMSecrets. Follow him on Twitter, LinkedIn, Pinterest and YouTube.
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