One key element of making social media work for your small business is proving the ROI. Once you can see that investing X hours or Y budget in social media is producing new leads for the business (or driving online sales), it isn't difficult to then justify increasing that budget or maintaining that presence. So Social Media Lead Generation is the focus for this post - and I hope to share with you some proven social media approaches you can adapt to generate leads for your own business.
The challenge for most small businesses is actually figuring out how to get to that point. How can you put social media to work in your business in a way that it does consistently drive new leads or sales for the business?
I was delighted to be asked just recently to present on this topic. My hosts were Capability Jane Recruitment, who specialise in finding part-time talent to join fast-growing SME businesses - so the perfect audience to pick up these ideas and run with them.
The full recording of this session is provided below. In it you'll learn the impact social media can have on your business, how to develop your social media presence for maximum commercial impact... and many of the reasons you may have failed in your social media lead generation efforts to date.
Should you need help figuring out how to put these ideas into practice in your SME business, you're very welcome to ask a question on twitter via @tonyrestell - or to book in straight away for a 1 hour consultation with one of our team.
At Social Hire, we don't just do social.
Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!
Our team of managers are a team that assists our partners improve their digital presence by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's digital and social marketing.
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