The Benefits of Using Social Media Polls and Questions for Brands

By Gaurav Sharma

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Social media has fast become the primary place for users to connect, share information, and voice their opinions. And with so much attention on social media at the moment, it’s no surprise that businesses are looking for new ways to leverage these platforms for their benefit. 

One such way is - Social media polls and questions!

Social media polls and questions are a great way of making your brand more engaging and interactive without risking your followers leaving you for a brand offering more exciting content. 

And the best part? They act as a sneaky way of gathering some useful data about your target audience without them being aware.

So, if you’re thinking of leveraging social media with polls and questions, you’re at the right place! Devolving the right social media marketing strategies are crucial to getting desired results and in this process, a social media expert or agency can help you design an effective social media strategy for your poll campaigning over social media. You can outsource your social media marketing if you don’t have internal experts and want to get effective results for your poll campaign.

Here are some great reasons why you should use social media polls and questions:

Build familiarity with your brand

One of the biggest benefits of social media polls is that they make your followers more familiar with your brand. After all, if your followers are answering questions about your brand, it means they’re thinking about your brand, right? 

Now you might be thinking, how does it help? 

Well, making your brand more familiar to your followers can help to increase brand loyalty. This, in turn, makes it more likely that your followers will become your customers. In short, it ultimately boosts your sales!

So, ask questions related to your products/service, engage with your audience and learn more about their experience.

Helps to understand your audience

What’s the easiest way to conduct audience research? Posting a poll or question!

Social media polls are a great way to know more about your followers, gaining valuable insights into their preferences, desires, and go-to brands. 

Every time you add a poll or question to your social media feed, you’re inviting your followers to give you their opinions. You’re inviting them to share the things they like, the brands they prefer, and the things they’re interested in trying. 

In short, polls and questions are a great way to understand the needs and wants of your audience. Plus, by figuring out the likes and dislikes of your audience, you can target your products and services more effectively.

Offer up-to-date insights for free

Another benefit of using social media polls and questions is that they offer up-to-date insights for free. 

Businesses that offer market research or insights services charge a huge amount for the information. But social media polls can offer you similar information for free. Wondering how?

Well, if you post polls on your social media pages frequently, you can easily gain insights that can help you. Let’s say you can keep an eye on your audience’s desires and preferences, find which platforms they are using, which demographics are gravitating towards you, and what products and services your followers are interested in. 

Any business that can glean important information about the target audience without paying for it is in a great position to succeed. You’re letting your followers help you without asking them to do anything more than interact with your posts.

Decide the type of content your audience likes

Continuously posting content on social media helps you understand the type of content your audience likes. There are some tools that can help you create social media content like Jasper, Rytr, and others. But recently many Jasper alternatives have become popular. They help you create better and faster social media content. 

Now by using polls and questions in your posts, you can easily analyze what sort of content your audience likes.

Let’s say if your audience likes one of your polls, they’ll be more likely to engage with it, share it, and like it. This way, you can easily analyze the kind of polls that are working for you and create something along similar lines.

In short, by looking through your stats and seeing which polls are receiving the most attention, you can get a good idea of the types of content your followers prefer.

Show you what platforms your target audience is using

Another main benefit of social media polls is that they show you which platforms your audience is using. 

By including polls and questions related to different social media platforms, you can see which ones your audience is gravitating towards. If you see that most of your followers are on Instagram, but very few are on Tiktok, you can make decisions about how to prioritize your efforts more easily.

In other words, you can use polls to gauge the strength of the different platforms and see which one is performing best. If you poll your followers and find that most of them are on Instagram, you can choose to post more often and more prominently on that platform instead.

For example, LinkedIn polls are trending in these days, and professionals create polls on this platform to know their followers views on the various current happenings.

Give you a feel for what ads will be most effective

Planning to run ads on social media? Post polls or questions to get a sense of what types of ads they respond to best. They can help you to get a feel of the kind of ads that would be effective.

Regular interaction can help in understanding the types of ads your audience likes and which ones they aren’t interested in. You can use the results to tailor your ads more effectively and make sure you’re getting the most out of your ad dollars. These details and plans can be maintained through the help of internal documentation for the most effective social execution. 

Getting a sense of what ads audiences prefer and what types of ads they’re more likely to engage with can help you to grow your business.

However, small business owners often don't have the experience or time to dedicate to effective social media advertising. Social media agencies can help businesses in targeting the correct audience and increase conversions. Agencies usually have onboarding questionnaires that aid them in understanding your target audience. They can even set up some social media polls themselves to determine what type of ad content would appeal the most.

Provide an easy way to ask for feedback

Social media polls and surveys are a great way to ask your followers for feedback. 

When you ask followers for feedback, you can get a better idea of what your target audience thinks about your brand and your products and services. You can ask followers for feedback about your products, your services, your website, your social media posts, and more. 

When you ask for feedback, you can gather information about how your followers feel about your brand, which can help you to make improvements where necessary.

New Customer Acquisition

Social media polls are a great way to acquire customers while also networking with other brands and influencers. 

You can create a poll that asks followers to choose between two or more of your products or create a poll that asks for followers’ opinions about important topics. Using polls to acquire customers is a great way to drive sales without any effort on your part. 

When followers vote for your product or for a particular opinion, they are more likely to buy from your page since they’ve already shown interest in you! When creating polls that will help you drive sales, be sure to make it clear what you’re selling. Don’t leave anything up to interpretation. Be specific and make sure your followers know exactly what they’re purchasing.

Easy Marketing Tool

Social media polls are super easy to create and use. When creating the poll, you can select the number of questions you want, the type of question you want to ask, and the option order. These options make it easy to create and use polls for your brand. 

While there are many different types of polls you can create and use for your brand, there is a specific way to create them to appeal to followers. Make sure the poll is short enough to read and understand, but also long enough to obtain an accurate result. 

Also, you can try using images and colors to make the poll pop and be more appealing to your followers.

Networking and Engagement

As mentioned above, social media polls are a great way to increase your reach and engagement with your followers. Your followers will likely appreciate the chance to get involved with your page and vote in your poll. 

Using polls to network with other companies and influencers is a great way to drive engagement with your followers. You can ask your followers to vote for another company in the poll and vice versa. This will drive engagement between your pages and followers as well as networking with other brands and influencers! 

When attempting to engage with other companies and influencers, make sure to do your research and know who to contact. Be respectful and polite with your request, and you’ll likely find someone will be willing to collaborate with you.

The Bottom Line

Social media polls and questions are an easy and effective way to engage your followers and better understand your target audience. They are also an excellent way for brands to gather user-specific insights about the target audience.

From helping you to learn which platforms your audience is using to what types of content they prefer, it can help you to convert leads into followers and grow your business. 

Now that you know the power of social media polls and questions, when are you leveraging it?

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The Social Hire team never just do social media marketing.

Our team are a company that helps our customers further their digital footprint by providing digital marketing on a monthly basis.

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