Top 5 Benefits of Social Media for Real Estate Agents

By Dawn Bowman

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The global real estate agency market is worth $1,414.35 billion and it’s expected to grow to $1,820.99 billion by 2027. 

It’s a huge market with a lot of competition.

Real estate agents can no longer rely on traditional marketing methods and word-of-mouth recommendations only. They have to use digital marketing methods to make a name for themselves and rise above the competition.

One such lucrative method is social media marketing.

The benefits of social media marketing for real estate agents range from building a wider reach to networking, building buyer’s trust, and a lot more. And all these benefits lead to more closed deals.

Let’s get into the details.

5 Benefits of Social Media Marketing for You

Here are the 5 benefits of social media marketing that every realtor should be aware of. 

1. It Builds Awareness

Currently, there are 4.8 billion social media users, which is over 50% of the world’s population.

It presents a large potential to reach thousands of new clients and generate new leads. But you have to make an effort to draw attention to your posts.

How do you achieve this? Using high-quality visuals.

One of the major benefits of social media is that it’s highly visual. You can use stunning photos and videos of your property to give potential clients a sneak peek of what you’re offering and build their interest.

For instance, you can use 360-degree photos to give a spherical view of the surroundings. Post live or pre-recorded videos of property tours and highlight their desirable features.

You can show the amenities in the neighborhoods and give the viewers a rich understanding of the value the properties carry.

It’s a great way to entice potential clients to click on the CTA button for more details.

Here are a few other tips you can apply:

  • Encourage your audience to share and like your posts.
  • Use social media tools to find relevant hashtags to promote your posts. Here’s a post on the best hashtag generator tools by Attrock to guide you.
  • Collaborate with influencers in your niche
  • Add captions that encourage action from the viewers

2. It Builds Trust in Your Business

A survey done on UK consumers showed that only 14% trust real estate agents.

It’s a hard pill to swallow. Luckily, one of the benefits of social media is that you can build trust among potential buyers by posting success stories. The audience is more likely to trust you when you provide proof of satisfied customers.

See how Mickey Wright does it, for instance.

There are numerous success stories of successful closes on their Instagram page. Each success story is an authentic description of the journey they went through to ensure the client is satisfied with their purchase. And of course, each post includes a picture of the happy client.

Image through Instagram

One of the benefits of social media is that facilitates contactless marketing by building a connection with the audience. It also shows the human side of your business.

3. It Helps Showcase Your Expertise  

There are plenty of real estate agents in the market, and consumers want to know they’re working with the best.

The way to prove this is by showing off your expertise by posting educational content. Here are a few ways to achieve this:

  • Give updates or share your opinion about changes in real estate markets
  • Share the latest industry reports that buyers should know
  • Give renovation ideas
  • Offer home maintenance advice
  • Hold a Q&A session and answer your audience’s questions
  • Enquire about the common pain points your followers experience when looking to invest in real estate and address them. You can use a Facebook or LinkedIn poll for this

Such content shows you’re an active and knowledgeable participant in the real estate field. It’s also a great way to break the monotony of posting property photos and keep your audience engaged.

In this post by Smart City Locating, they address a common question among home buyers: Why apartment prices change overnight.

Image via Instagram

Posting helpful content keeps you top of mind with prospects. When they’re ready to make a real estate purchase, you’re likely to be the first agent they contact.

4. It Broadens Your Network

Another of the major benefits of social media for real estate is that it helps you create a broader network.

Follow the accounts of industry leaders, real estate brands, and peers. Join groups related to real estate and become an active participant.

It also opens up opportunities for strategic collaborations that can boost your organic reach and grow your business.

5. It Supports More Targeted Marketing

Compared to traditional marketing methods like print marketing, the potential ROI of social media is higher. It’s one of the major benefits of social media marketing in real estate.

Billboards and TV ads can reach a broader audience, but social media supports more targeted advertising.

Why is this? To start with, people who click the follow button on your social media profile do so because they’re interested in real estate. And using keywords and hashtags helps you reach people who are actively looking for content in real estate.

With social media ads, you can micro-target your audience based on criteria, such as interests, gender, and location. The result is a higher probability of conversion, compared to making shots in the dark. 

The benefits of social media don’t end there.

In addition, social media lets you measure the performance of your strategies. You can use inbuilt insights to assess the performance of your account’s followers and performance.

Or you can use tools like Google Analytics on your real estate website to measure the impact of your social media strategies on organic traffic and conversions.

Google Analytics is free, so you don’t have to worry about its impact on your efforts to manage business expenses.

Analytics help you make data-driven adjustments that improve the performance of your campaigns. Additionally, you can use a real estate CRM software to enhance social media strategies and improve lead management, automated communication, and targeted marketing.

Leverage the Benefits of Social Media Marketing Today

Using social media can help you reach more people, increase trust in your business, and establish your name as an industry expert. 

These are some of the major benefits of social media for real estate agents.

Now it’s up to you to start building a robust social media marketing strategy for your business.

There’s no limit to the channels you can use, build your presence on Twitter, LinkedIn, TikTok, Facebook, Instagram, and YouTube.

Most importantly, measure and keep improving your strategies consistently to continue reaping these benefits of social media.

Your Social Outsource Team

The team at Social Hire never just do social media marketing.

Our specialists are a company that assists our customers further their presence online by giving online marketing on a regular basis.

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