It’s clear that LinkedIn has established itself as a vital tool in communicating our professional identity. No matter our views or participation in more personal social media outlets, for professionals a LinkedIn profile is a must have.
Having an updated and complete profile on LinkedIn is not just essential to potential candidates in order to be presented new opportunities. It’s also essential for hiring managers to land great talent. Candidates will want to understand the background of their potential boss and partner. If they don’t get a complete view, they will be unprepared, uninspired or otherwise uninterested in the opportunity.
Here are five tips to making sure your LinkedIn profile is optimized.
At the end of the day, your LinkedIn profile is not trivial. It matters for both potential candidates and hiring managers alike.
Author: Bill Firing
A veteran advertising and marketing executive with the world’s leading technology brands, Bill Firing is experienced across a broad range of strategy, marketing and creative disciplines most often required to help both emerging and established business grow. Bill served as Senior Partner at global advertising and marketing agency Ogilvy Group where he helped architect the digital and business consulting unit in North America and later led global marketing strategy engagements with IBM, Cisco Systems and SAP. Currently Bill is a partner at The Pachera Group, a premier executive recruiting and staffing firm based in Silicon Valley.
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