Savvy job seekers know that being on top of their game means being informed, interested and ready to present themselves as the best possible candidate for a company’s open position. How do they know this? Oftentimes, they learn it from recruiters. Increased use of social media and internet searches as part of the hiring and job-seeking process have made people on both sides of the recruiting desk more savvy than ever. In addition to helping candidates find the right position and companies find the right candidate, recruitment marketing also helps some job seekers learn how to get better at interviewing and landing the perfect job. Read on to learn about five things recruiters can (and should) teach job seekers that benefit everyone involved.
As a recruiter, you might be wondering why it’s such a big deal that job seekers are learning from your recruiter marketing techniques. The answer is simple: a smarter, savvier job seeker will make the job of placing them much easier for you. Share with current and potential candidates through informative blog posts. Lead them to useful articles or websites with Twitter. As you communicate and network with companies and other recruiters, use what you learn to help job seekers become the best they can be. In the end, you’ll win as much as they do.
Lucy Harper is an experienced blogger passionate about social media and digital communications; she is part of the writing team at Touchpoint Digital, a specialist media and advertising agency.
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