We all have different definitions of a crisis. I know people who think a hangnail is a major crisis. One US White House social secretary told the press they were having a “tablecloth crisis.”
I would define a crisis as an event that creates a “before” and an “after.” After the crisis happens, nothing will be the same.
Typically we think of a crisis as something that happens from the outside. In fact, we can create our own crises. Sometimes they happen almost automatically.
For instance, suppose you’ve set your heart on a big goal. You work hard to reach that goal. Then along the way, you realize you no longer feel invested in that goal. You begin to consider giving up. It is very difficult to rekindle excitement after you consider walking away.
Or suppose you catch yourself thinking, “I really don’t belong here. I ought to take steps to do something else.” It’s very hard to get that voice out of your head.
Of course many crises come from external events. You get a negative performance review, for the first time in your career. You get a new boss who seems determined to drive you out. You might even be laid off or encouraged to move on.
Some consultants say that a crisis is defined by the emotional toll it takes on you and your family.
But that’s not the whole story because:
A crisis can come from a positive event. You get two really awesome job offers. You’ll never see your present job the same way.
You might feel totally calm and relaxed because you have a strong support system and you’ve got a crisis management system in place.
If you’ve been around the block a few times, you know you’ll survive whatever happens. Recession? You’ve been there before.
The ONE challenge of a crisis is that you’ve got to make a decision about what to do next. You need to take some steps. You might be able to do nothing, and sometimes you’ll be fine. More often, it’s risky to try that approach.
Image credit: Quozio
The team at Social Hire never just do social media marketing.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.
Our digital marketing managers are the wizards that can give you the insight you need to develop your business. Have you had enough of making complex personnel choices that don't work well for your digital presence?
Our team of managers are a team that assists our partners improve their presence online by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's social media marketing.
You might like these blog posts Using LinkedIn as a Marketing Tool: 5 Tips for Small Businesses, The 5-Step Guide For Small Business Productivity, How to Maximise Your Social Media Efforts as a Small Business, and How to do Creative Promotional Campaigns Inspired by TV Shows and Films.