Growing Your Linkedin Network

By David Smith

Share on: 

Speaking personally – my Linkedin network is possibly my most valuable commodity.  Whether we are in    business, seeking work, working on a project, we will be able to accomplish more by tapping into the best  resources possible – People!

 ‘Many Hands Make Light Work!’  I love these truisms, they are so….True!  The support of a network vastly  accelerates the progress of any task; it will also make the end result a better quality.  It should be said at this  point….if we have a network, then we also have a responsibility to be a part of it, offering our help and resources,  we all have a part to play in making the network worth being a part of!

Trees That Are Slow to Grow Bear the Best Fruit

No, I haven’t gone all ‘Zen’ on you!  I think this applies to the way a network should be cultivated.  If you have a Twitter account, then you have probably had the experience of being followed by someone who just wants to add you to the 90,000 other followers.  You immediately think [perhaps I’m just too cynical…] ‘What does this guy want to sell me?’  It may be a huge network, but how strong is it?

If you are somewhat familiar with Linkedin, then you will probably be aware of their policy of not trying to connect with people you don’t know.  Have you ever wondered what would happen if you did try to Facebook your way to 1000+ connections [connect with all and sundry?]  I will inform you!

Looking Through the Other End of the Telescope

When we send an invite to connect with someone, they are presented with three options….

 

Obviously, the first one is fine; the second one may prompt a ‘nothing ventured, nothing gained’ shrug, but the third option?  You don’t want this.  You could [and probably will] end up with your account being restricted, even suspended or deleted!  Enough said.

Let’s just summarise this last section.  If you want 1000+ friends / contacts / followers in the first week, get a Twitter or Facebook account.  If you want to grow your Linkedin network, maybe we need to take a breath and study our options.

The Basics

Send invites to your email contact list, maybe post your Linkedin URL on your Twitter timeline etc…this may well get you started, but the key aspect of strengthening and growing your network is by ENGAGING with it – and regularly at that.

Post updates, get involved in conversations, and join groups.  If you don’t do this, you will never be noticed if you don’t speak up.  I have said it before, but I make no apologies for saying it again…’Having an online profile and not engaging is like attending a networking event and standing in a corner quietly!’

Lions and Tigers and…Let’s Stick with LIONS…

If you have been associated with Linkedin for a while, you have probably seen the term LION dotted around.  Linkedin Open Networker!!

You could become a LION, the process is painless.  Let’s test your networking skills though…if you are not sure how to do it but would like to…get in touch with me and I will give you some pointers. [Mr Restell will not thank me for posting War and Peace after all…!]

In a nutshell!  What do you do if you get invitations to connect from people you don’t know?  [don’t tell Linkedin!!]  I am a LION, so as long as the invite is from someone remotely likely to need my help [or that of the people I regularly network with..] I usually accept the invite and follow up with a message offering help at any time…I like to leave the door open so that someone feels free to ask for help.

The main thing to remember is not to get people’s backs up [especially our dear friends at Linkedin!] Don’t be a spammer; most Groups you join insist that you don’t shamelessly promote yourself or your services.  Don’t spam, stalk, fill your timeline with cute kittens or pictures of your lunch or the amazing shoes you have just seen.

 

Learn more about Social Hire

We won't just do social media strategies. Social Hire will work collaboratively with your team to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.

Our digital marketing managers are the wizards that can give you the insight you need to grow your business. Have you had enough of making difficult personnel choices that don't work well for your online marketing?

Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!

The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your marketing team.

Our specialists are a team that assists our partners improve their presence online by giving online marketing on a regular basis.

You might like these blog posts 22 Influential Articles to Learn Everything About Online Cost Per Lead, Four Common Instagram Myths for Business, The 5 Habits Of Highly Successful Social Media Managers, and Thinking of Entrusting Your Social Media Strategy To Your Existing Staff?.

  Back to Candidate blogs