How To Follow Up After A Networking Event Revealed

By John Muscarello

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When was the last time someone sent you an email that said,

“It was a pleasure meeting you at ABC Networking Event. It’s been a week since the event and I was wondering if you were going to send me more information about your company?"

Following up with new contacts within 24-48 hours after a networking event will make you standout among the majority of networkers.

That is why I created a networking follow up email that you can use after networking events.

I made the mistake of not following up several times when I first started networking. I used to say to myself “I know they'll contact me.  I gave them my business card and told them a rock star career story that would enhance my personal brand.” As a result, no one ever contacted me.

It wasn't until I started sending the networking follow up email below that I really started to see results.
 

Networking Event Follow Up Email

Subject Line: Nice Meeting You At The Social Media Marketing Conference

Hi John,

It was a pleasure meeting you last night at the Social Media Marketing Conference. I remember you said that your company is struggling to get started with social media. I thought you would find this article helpful: “How Any Company Can Get Started With Social Media.”

The company you work for is fascinating and I would like to learn a little more about the role you play at the company. There is a great coffee shop right by your office. Would you be able to break away for 15-20 minutes this Thursday at 2:00 PM? If not, I am also free all day Friday.

Have a wonderful day,

John


Notice I didn’t say:

  • “My company specializes in helping companies get started with social media.”
  • “Please find attached a PowerPoint presentation that shows how my company can get your company up and running on social media.”
  • “I would love to meet with you and your boss and talk about how my company can increase your social media presence.”


The key to a follow up email after an industry conference or event is not to make it about making a sale.  You also need to make sure to stay in touch with your professional network as it grows. 

  • You want to build a relationship with the prospect before you ever start talking about doing business together.
  • By sending a helpful article you are gaining that persons trust and you don’t have a sketchy motive.

Not following up after a networking event will guarantee that you will not get what you want. (Click to tweet)


I want you to do two simple things

  1. Leave a comment at the bottom of this post telling me how following up after a networking event has lead to something great.
  2. Bookmark this article so you can use the template above after you attend a networking event.


P.S. Don’t forget to share this article with your network. Everyone could always use great advice how to follow up after a networking event.


About the Author: John Muscarello is the founder of EndlessJobOffers.com a website that teaches professionals 25 and up how to build relationships with top performers, get jobs, and take their career to the next level. Download his free guide “Four Free Tools You Can Use To Connect With Top Performers.”
 

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