Do you see LinkedIn as mainly “a place to keep my online resume”….or maybe “connect with some professional colleagues and acquaintances I already know from time to time,” because you think, “there’s such a buzz on LinkedIn, and everyone else I know is on there…so I guess I should be, too”?
Or perhaps you think, “It’s too confusing / overwhelming! Where the hell do I start?”…Causing you to steer clear of it and/or limit your usage to the bare minimum.
If you do, you’re not alone.
In fact, many of LinkedIn’s approximate 200 million users also view LinkedIn from this same perspective. So, is this ‘Good’ or ‘bad’?
Intrinsically, neither…BUT if your intention is to proactively and strategically steer the career of your dreams, then this viewpoint is…extremely limiting to your professional potential and career path as a whole. WHY?
1. Is the world’s largest professional network in existence with over 200 million members and growing
2. Is the MAJOR method of sourcing talent in global recruitment and staffing today
3. Is used by 98% of recruiters (48% of them use LinkedIn exclusively)
4. Is the most trusted, central, technological resource globally for connecting you to your trusted business contacts, as well as to an almost limitless network of professionals
I could go on, but let’s pause here for now while we’re ahead…but you get the picture ;)
In other words, this day and age, it’s THE one piece of your multi-dimensional career strategy that absolutely can NO LONGER be ignored.
And interestingly, while LinkedIn (with its over 200 million users) has grown organically into an unthinkably mammoth and far-reaching phenomenon familiar by name, it still by nature remains a barely-to-modestly understood mystery by the majority of people who use it, most of whom have NO idea of how to ‘unlock’ the portal’s HUGE potential to their career or how to use it to their advantage. And since you’re here reading this, chances are you are one of them. And that’s ok.
You see, unless you were personally mentored by a LinkedIn ‘expert’, or you took a formal course/training, it’s a resource that one typically learns on their own as they go…and frankly, we are ALL busy…so successfully carving out enough time in your busy schedule to sit down and really ‘master’ this technological titan is not very realistic.
And having personally worked as a Recruiter and Headhunter using LinkedIn extensively (i.e. living and breathing LinkedIn 9+ hours a day, 5 days a week), I learned pretty quickly the inside and out of it, ‘from soup to nuts’…and this helped me not only as a recruiter, but also as a jobseeker…so I get where you are right now, and how you feel, as you try to decode and figure it all out.
Professionally-speaking, LinkedIn is a literally a limitless GOLDMINE of career potential to you. Yep, you heard me right: 1000%, untapped G-o-l-d-m-i-n-e!
Because as mentioned above (just to ‘hit it home’):
Recruiters / Potential Employers are looking for candidate like YOU.
And almost all of them (98%) are using LinkedIn to find you.
The list of LinkedIn’s potential capabilities, uses and benefits as a powerful resource and ally to your career runs (VERY) far and wide. And while I cover a deep dive into LinkedIn in my Headhunter LinkedIn Super Secrets ebook and The Rockin’ Career Club, there simply isn’t enough time (or space) to list them all here. In turn, what follows are my special compilation of the 5 fastest and most powerful ways you can start taking advantage of LinkedIn starting today.
Get ready, in 5-4-3-2-1…
1. Look for Jobs
Under the Jobs tab, you can search for jobs, save your searches, and set up job alerts (allowing LinkedIn to do the work for you). You can also search for jobs in LinkedIn Groups (an additional, secret source of jobs on LinkedIn).
An alternative way to get wind of information pertaining to potential employment trends, shifts or job openings in your industry before they happen or are announced formally in Jobs or Groups is to follow universally recognized thought leaders, industry-specific movers and shakers and companies directly. Just click on the “Follow” button on their Public Profile/Page.
2. Get found by recruiters and employers
In order to be found by recruiters and employers, you need to first be visible to them. In turn, ensuring the completeness of your Name, Profile, Contact/Security Settings, and the right keywords do make all the difference in the who, what, why, when and how of potential employers being able to successfully notice you and most importantly, be able to easily reach you.
Set your Public Profile so it is visible (I recommend: to Everyone). You can do this under “Settings”, “Edit Your Public Profile” and then “Profile Content”. WHY? If recruiters can’t find you, trust me, they will move on quickly to the next candidate that they CAN find. Time is money to them.
Contact/Security Settings: ‘Contact Info’ is where you can input your Website/s, Twitter address, Email, Phone, IM and Address. If you DO have a website, blog, Twitter account, Pinterest, etc., be sure to add them in here. You want people to view as vast a representation of you and your specialized knowledge/expertise as possible.
Keywords: The right keywords can make or break your profile effectiveness, visibility AND irresistibility to potential employers. Keywords are those words, phrases, etc. that are relevant to your role, industry, and your desired role/industry. That’s why you absolutely MUST use and scatter them throughout your profile as a whole); the more relevant keywords throughout your profile, the more apt employers will find you via the LinkedIn search engines.
3. Use as a Research Tool
a. Preparing for Interviews
Once you’ve asked for your interview agenda ahead of time (hint!), use LinkedIn to look up your interviewers (and their current colleagues) to learn about them personally as well as professionally; what career paths have they all taken to date (are there similarities or trends?), what schools did they go to (do you have an alma mater in common?) and their interests and hobbies. ALL of these give you a better sense of your interviewers as PEOPLE, and allow you to more easily and confidently build a friendly, dynamic rapport and connection as soon as you walk in the door…and first impression is everything!
As an added bonus, post-interview, you can send connection requests to your interviewers to stay connected and build your network further…even IF by chance, you don’t get the job.
b. Asking for a Promotion
If you have your eye on a better job or promotion, search for your desired job title on LinkedIn, to view the profiles of people who currently have that position. This gives you a good idea what qualifications, skills and experience you need to reach that level, either at your current company, or another company you are targeting.
4. Expand your Network and Connections
Look at your existing Linked Connections to find new people who would be valuable to add to your network, for either your current or future career endeavors. Perhaps one of them knows that recruiter who can help you get your ‘foot in the door’ with a job application or interview, or they can make an introduction to someone else in your industry on your behalf (adding instant credibility).
And, like mentioned above, don’t forget to continue to build your Connections after any interview; send Connection requests to your interviewers to stay in touch and build out your network further. Plus, you never know: you might not get ‘that’ job, but if you made a positive impression on an interviewer and you make the effort to stay in touch afterwards, you’ll already be on their radar when it comes time for them to staff a similar role again!
5. Build your Credibility and Personal Brand
Join and post in Groups: LinkedIn is full of Groups for almost every profession and skill set. LinkedIn Groups (over 1 million and counting) are an excellent way to meet others in your industry/niche, get expert advice, stay up to date with industry news and share your own knowledge and experience, building your professional credibility and image as an expert in your specialty field. You can search groups (Search box in upper right hand corner of your screen) or browse the directory to find groups that are a good fit for your field, expertise and /or location. You can be a member of up to 50 groups at any one time.
Get Recommendations: Ask current and former colleagues to write a personal recommendation on your behalf of their experience working with you; your unique skill and qualifications, abilities, accomplishments, etc, which in turn appear on your Profile. This is powerful and effective way to instantly build your credibility and reputation; written recommendations in ‘black & white’ are true indications of another professional ‘going to bat’ for you and ‘backing up’ the claims you make in your Profile of yourself as a professional
And it is the combination of the quantity AND quality of your activity in Groups, coupled with the completeness and attractiveness of your Profile, Recommendations, Connections and more, which together create the personal brand you impart upon the professional world at large.
That wasn’t so bad, was it?
In fact, it was pretty fast, furious and functional! ;)
But this isn’t the end-all-be-all of LinkedIn; in fact, it goes MUCH deeper, and there is even MORE you can do, especially as it relates to once you’ve gotten noticed, how do you become absolutely irresistible to potential employers?
I dig deeper and uncover even MORE secrets and strategies in The Rockin’ Career Club; it’s my newest career coaching program; powerful and affordable training, coaching and community to kick-start the career of your dreams. Join NOW and get in at the early bird membership rate. Get the full details here.
In the meantime, I encourage you to go forth in applying the 5 strategies above to build your familiarity with and confidence in using LinkedIn to it’s full (and furious) potential to your career development, one step at a time.
The Social Hire team never just do social media.
Our group of specialists are an organisation that helps our clients boost their online marketing by offering social media management services on a monthly basis.
You might like these blog posts Common Mistakes of Social Media Marketing and How You Can Fix Them, B2B Product Marketing Offers- Capturing An Audience, Job Satisfaction in Tech Industries: Are Newer Recruits Happier?, and Small Businesses: Don’t Fear the Gig Economy.