Mark Williams Shares His Top LinkedIn Tips

By Tony Restell

We recently had the pleasure of hosting LinkedIn expert Mark Williams on our series of live calls with LinkedIn Experts. The aim of these is to help you to stay up to date with what's working on LinkedIn...

... and to share actionable ideas you can put to use right away to get better results from the LinkedIn platform. Here's the full recording:

Key topics we covered and questions that were addressed are time-stamped as follows:

• [4 mins 05] Can you talk us through the approach to researching prospects that you shared at UpLift Live?
  
  
• [14 mins 12] How can you strategically build a network of people who target a similar audience and whose engagement on your posts would therefore be beneficial?
  
  
• [17 mins 47] What's your definition of a "LinkedIn Associate" and why are they valuable?
  
  
• [24 mins 47] Why are these relationships more valuable than pure referral relationships?
  
  
• [26 mins 41] Is it a good idea to use AI to help with either content creation or commenting on LinkedIn?
  
  
• [35 mins 06] If someone only has 45 mins a week to spend on LinkedIn, is that time better spent creating one really value-adding post or commenting on several posts a day over the course of the whole week?
  
  
• [42 mins 57] Would the above advice about how to spend your time differ if you're posting and commenting from a company page rather than from a personal page?
  
  
• [45 mins 57] What can people do besides posting to get more business opportunities from LinkedIn?

A big thank you to Mark Williams for making the time to do this - and if you know a LinkedIn expert who'd make a great addition to this series of live calls then please do message Tony Restell on LinkedIn.