How can you scale your B2B digital marketing?
It's a challenge lots of you face - and I had the chance to get the thoughts of Duncan La Barre, Head of Product Marketing at SORACOM.
Some of the great insights shared include:
- Why deciding on your copy before working on design is essential in B2B marketing.
- The importance of A/B testing in B2B marketing
- How does investing in content syndication compare with putting budget into LinkedIn Ads?
Some surprising answers here, sure you're going to get a lot of insights from this latest call!
Here is the full interview. A big thank you to Duncan.
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