I really like the following Content Marketing Matrix, when looked at with your recruitment marketing hat on. How to position ourselves on this matrix is something we're thinking about - and experimenting with - here at Social-Hire.com
But what about you?
What is fascinating when you start to consider the options here (click on the graphic to enlarge) is that the right mix will be quite different depending on a number of factors, not least the brand you're recruiting for and how established it is / how it is already perceived in the candidate market.
Should you be:
The answer depends on whether your greatest need is to educate candidates about your company; to inspire them to want to join; to convince them yours is the right business for them; or to entertain as a means of reaching out to new prospective candidates.
I hope this provides some great food for thought as you plan out your recruitment marketing strategy for the remainder of this year.
The team at Social Hire won't just do social media management. Our team work with you to ensure your business sees great value from the service and that your team gets tangible results.
Our team of managers are a team that assists our partners improve their digital presence by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's digital and social marketing.
You might like these blog posts 5 Rockstar Companies That Are Killing it in Employee Appreciation, How to Use Twitter to Promote Your Business, 15 Ways to Improve Performance Evaluations, and Killer Social Media Tips for Realtors Who Really Mean Business.