Hit Your Goals with 3 Powerful Social Recruitment Activities

By Tess Curle Taylor, PHR, CPC

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Recruiting potential employees can be done quite successfully via social media networks. This has been proven over and over again. Sites such as Facebook, Twitter and LinkedIn can be very helpful in finding talent within your company’s industry, when managed carefully and with strategy in mind.

As a professional recruiter, make sure you take advantage of these networks and all they have to offer for recruiting -- including providing fresh content, chat, multimedia and much more. But before you do, here are some ways to better meet your mark with three simple, yet powerful recruitment actions.

1 - Facebook Can Be the Center for Careers at Your Company

The first of our three social recruitment activities is that Facebook should be a careers hub for your company. As of this article, there are more than 1 billion users of Facebook worldwide and 75 percent of them log into the site at least once per day for at least one out of every seven minutes they are online. There are more than 4.75 billion pieces of content shared on Facebook each day. This includes videos, posts, articles, links and job openings.

First and foremost, your company needs to create a careers page on Facebook. This will help to build a pipeline of talent waiting for notices of open jobs at your company. With the ‘like’ feature of the page, you will be able to send content or notices to your followers even if they have not visited the page recently. This is an excellent feature that every company should utilize.

2 - Use Hashtags in Your Company Tweets

Twitter is another excellent social media resource to take advantage of when trying to recruit online. Twitter continues to become popular for news reports and for companies to publish their brand and culture for all to see. There are more than 218 million active monthly users on Twitter, which is an excellent place to start when finding top talent for your open jobs.

When tweeting a new job opening, do not simply tweet a link. Instead, take advantage of the 140 characters you have available to provide some info and then the link. Even if your followers do not click on the link, they might retweet the tweet to their followers. It is bound to receive a click.

Make sure you learn to effectively use hashtags in your tweets. Specifically, if you are tweeting about a job in the marketing department, use the hashtag #marketingdirector to discuss an open job for example. This will help target individuals who are searching for such a topic or job type.

3 - LinkedIn Must Remain Professional

Of these three major social network sites, LinkedIn can be very helpful in recruiting new employees online. But, there is one thing you must remember; all things on LinkedIn should be professional.

There are over 230 million users on LinkedIn currently, so your message will reach someone at some point. Be sure to post fresh content often, with a mix of articles, videos and audio. You also can post open jobs, but make sure some of the content is about your corporate culture and your employees. Keep things up-to-date about your company and any job openings present. Avoid spamming or stalking candidates. Instead, use social engagement efforts to organically increase the candidates who follow your LinkedIn page.

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