This is usually the first question I am asked when I start talking about Twitter. And it's the hardest thing for a new tweeter to understand as it's not about the number, it's about the quality of followers.
Using myself as an example, I teach companies to use social media to hire their people. So I am looking to have Twitter followers who work in HR, Recruitment, Talent Acquisition etc. because not everybody will be interested in articles aroung social recruiting, hiring, social media etc.
If I analyse my followers on Followerwonk this is indeed what I have created:
Unlike Facebook or LinkedIn gaining followers on Twitter is a little more complicated. You need to gain their trust first.
When I am followed by someone new, this is what I do:
After all that, I decide if I will follow back or simply ignore them. It may sound harsh but it's true. Do you do similar?
1. Have an objective
2. Set the scene
3. Share great content
4. Find people to follow
This process isn’t fast but it will build you a great following of the right people.
If you are in HR or Recruitment, come follow me @KatrinaMCollier
Katrina Collier is the founder of social recruiting & candidate engagement training company The Searchologist. An experienced full cycle recruiter and globally recognised leader in social recruiting and candidate engagement; she trains HR & recruiters to source on social media while inspiring them to #BeHuman and robot-proof themselves with a candidate first approach. As well as keynoting at leading HR & Recruitment industry events like SourceCon Europe & USA & SOSU Sourcing Summits globally, she is also co-host of The #SocialRecruiting Show, Founder of DisruptHR London, an Ambassador for Retrak Charity & co-organiser of #ConnectingHR London. Discover more at The Searchologist.
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