For recruiters, hunting for talent is tough work. Imagine if an applicant from the company’s social media network reaches out for a job. Interesting, right? Well, not as quirky as it sounds today, but social recruiting has become an integral part of the recruiting strategy for many companies.
94 percent of professional recruiter’s network on social media and use it to post job opportunities. And, as much as 59 percent of employees say the company’s social media presence was part of the reason they choose their workplace.
What is social recruiting?
Essentially, social recruiting (sometimes referred to as social media recruitment/hiring) is the use of social media networks such as LinkedIn, Twitter, and Facebook to attract and hire talent. Typically, it entails regular job postings and connects with high –quality applicants.
Tips for social media recruiting
Linkedin company pages are indexable on Google. It means Linkedin pages show up on Google. Therefore, you need to be careful while writing introductions. Try and include words that applicants might use to search for your company.
Your employees are your biggest asset to get the word out about your company culture. Asking employees to share their working experience on their social media networks will garner attention towards company culture. However, before you do this, you will need a social media policy.
Take a look at the social media pages of enterprises, you will see several videos. Videos are engaging. From the looks of videos, it may seem you need a professional to create such videos. However, you can create such videos with the help of your camera and the right techniques.
Several recruiting software streamlines the entire recruitment process. From job posting to tracking applicants, they manage everything. It can drastically reduce the time spent on scheduling, posting and tracking applicants.
Best practices for social hiring
Techniques aside, there are a few things you can do to excel at social hiring.
Author Bio: Ariaa Reeds is a professional writer, a blogger who writes for a variety of online publications. She is also an acclaimed blogger outreach expert and content marketer. She loves writing blogs and promoting websites related to education, fashion, finance, travel, health and technology categories.
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