I recently had the opportunity to present to a packed-out event of business owners, addressing the topic of how they could build their client base by using LinkedIn more effectively.
One key element we discussed was how to use LinkedIn DMs to win more clients.
The biggest secret I could share here was that you sell more by selling less.
What do I mean by that?
Well, if you think of the kind of behavior that irritates you on LinkedIn, it basically involves doing the polar opposite of that! Here's what everyone in the room found annoying:
Instead, here's what you should do:
The slides and session recording below walk you through examples of exactly what we're seeing working well for B2B businesses, so grab a coffee and give this a watch. I promise it'll revolutionise your results (our business depends on getting real business wins for our clients, so these are battle-proven approaches that definitively work!)
For subtitles, simply hover over the CC button at the bottom right of the video to activate subtitles or access the transcript
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This session was part of a half-day event for recruitment business owners wanting to expand into the US and Canadian markets. If you're interested in reviewing all the sessions from that workshop, they are freely available here.
NOTE: If you'd like some help rolling out this kind of strategy for your B2B firm, feel free to book in for a call about our social media marketing services via our book a call page. I'd be delighted to give you a better understanding of what can be achieved - and in what kind of timescale.
The team at Social Hire never just do social media marketing.
We create and implement original social media marketing plans that help our customers accomplish their organisational objectives and build up their online footprint.
We're a company that helps our customers further their social media presence by providing social media marketing on a monthly basis.
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