I’ve already talked about the importance of building a strong employer brand and how essential it is to carefully nurture the relationship with job seekers and employees in one of my previous blog posts. And I hope all businesses, no matter how big or small they are, are aware of the importance of investing time and money into building a great and attractive employer brand.
Building a robust, trusted employer brand can be a time consuming, expensive process but should be viewed as an essential ingredient in any talent attraction strategy in order to attract, retain top talent and drive profit and innovation within a business. If it’s not well taken care of, it can bring more damage than benefits…
I’ve heard this quote many times and I tend to believe it’s very true: “It can take years to build a brand and only five minutes to destroy it”.
So, here they are, 3 simple ways to completely destroy your employer brand:
With social media, globalization and businesses becoming increasingly transparent, word can get around very quickly therefore all employers should be aware that an employer brand can provide them with a strong competitive advantage. And I will talk about this and ways to build a strong employer brand in a future blog post.
At Social Hire, we don't just do social.
We're an organisation that helps our clients boost their social media presence by providing social media marketing on a monthly basis.
You might like these blog posts 6 Action Items to Include on your Social Selling Agenda, Want Happy Employees? Throw an Awesome Office Holiday Party, Performance Reviews, Hollywood Style, and Which Social Media Channels are Right for your Business?.