According to Gallup, while employee engagement is on the rise, the majority (51.9%) of U.S. employees are still “not engaged”, and 13% were “actively disengaged” meaning a miserable job experience. Driving a satisfying employee journey is vital for reduced turnover, higher job satisfaction, and much more.
But how do you measure the employee’s path? What metrics do you need to look at in order to understand if the employee’s journey is what you want it to be?
What does your current journey look like?
Where and how do employees interact with your company?
Just as customer journey mapping is about every experience your customers have with you throughout multiple touchpoints, so too is the employee journey mapping concerned about employee’s multiple interactions with your company. Mapping out this journey can provide insight into how employees grow and learn and contribute within your organization.
Below, you’ll see a number of stages in the typical employee journey and their associated metrics.
If you want to make sure that you are hiring great employees then you need to measure the employee journey well before their first day on the job.
What was their experience like as a candidate? Did they enjoy the process or would they shudder at the thought of recommending a friend to go through the same thing?
Some metrics to take a look at are:
Once a new employee begins, it’s vital to measure onboarding.
Is the new employee able to access what they need? Do they feel welcome?
These qualitative questions can be a challenge, but there are a number of metrics available in order to gain insight into the onboarding process.
Some metrics for onboarding are:
Throughout their time with the company, it's important to determine employee performance which can be done with an employee evaluation form as well as looking at data from your company's various learning and development initiatives. This segment can be the most varied, and will contain an immense amount of data.
You could also look at metrics around the measuring performance, such as:
Within learning and development, there are numerous metrics to understand if employees are learning or not.
One aspect of the employee journey is how they interact with colleagues.
Do employees get along? Are they able to help each other? If your company has an intranet or some form of internal community, is it getting used? How are employees using it?
Within the internal community, there are a number of metrics that can help you understand engagement:
Employee referrals are highly valuable, with a much lower turnover rate than the general employee population.
How are employees speaking about your company in public?
By looking at social media, you can find out more about how employees view and talk about the company.
Some metrics to review are:
The Social Hire team don't just do social media.
Our specialists are a team that assists our partners improve their presence online by giving online marketing on a regular basis.
You might like these blog posts Q&A: A Formulaic Approach to Building a Brand through Storytelling, The Psychology Behind Company Culture: Why Putting Employees First Works for Business, Overcoming The 5 Challenges That All Small Business Owners Face, and Turning Negative Feedback from Your Employees Into a Positive.