How to Choose the Best Social Influencer Marketing Agency

By Shane Barker

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Did you know that 82% of consumers strongly consider recommendations from their social peers? This is why more brands are collaborating with social influencers to promote their products and services.

But running a successful influencer campaign demands a lot of time and effort. Many brands struggle to find the right influencers, platforms, and content strategy for influencer marketing.

That is when the role of a social influencer marketing agency comes into the picture. However, you should consider a few points before hiring one.

1. Find Out Who They Work With

Enquire about the track record of all agencies on your potential list. You don’t want to work with an agency that started last month or one that has no prior experience in your industry.

To evaluate an agency’s efficiency, you need to see which industries and what type of clients they have worked with. Also, check out the influencers they usually collaborate with.

This will also help you analyze whether or not the agency is a good fit for your influencer marketing needs.

For example, If you’re on a limited budget, hiring an agency that works with high-priced Instagram influencers might not be a good fit for you. Instead, you should choose an Instagram agency for your Instagram influencer marketing that has a pool of micro-influencers in your niche.

It is best to look for agencies that usually work with clients of your size and budget, and from your industry. For instance, if an agency manages social influencer marketing for tech clients, they might not be a good fit for your fashion brand.

Alternatively, you could find agencies like Americanoize that work with brands of all sizes. They can be helpful as they know what it takes to launch both small and large-scale influencer marketing campaigns. Additionally, you can continue working with them even when your company grows.

The agency you choose should align with your influencer marketing needs and budget. And they should hold sufficient experience in your product niche.

Pro Tip: Influencers can attract more visitors to trade shows, so you can also use this new tactic to promote your trade shows.

2. Understand Their Processes

Before you hire a social influencer marketing agency, try to learn more about their work processes. This will give you a complete picture of what it would be like to work with them.

Ask them how they start with a new project, and about the criteria they use to choose influencers, platforms, and strategies for different campaigns.

Also, inquire about the person who’ll manage your account so that you know who to connect with. You should know everything about their reporting schedule (weekly, monthly, etc.), their working hours, and weekly availability. 

You should hire an agency that is open about their processes and it's enterprise agility that is willing to communicate as often as you want. In addition, you can use decision-making tools to reach out to the best decision.

3. Discuss What Types of Influencer Marketing Strategies They Use

Brands are leveraging different types of influencer marketing strategies on social media to increase reach, engagement, and sales.

Before you hire a social influencer marketing agency, you need to discuss what types of campaigns they are experienced with. Ask if they have achieved success in implementing the most popular influencer marketing strategies for their clients’ brands.

To help you with this, Grin has listed ten of the most effective influencer marketing strategies in their following infographic.

They should have the right resources, team, and expertise to run all of these types of influencer campaigns for your brand.

4. Find Out What Their Clients Say About Them

Find out what their clients have said about working with the agency. Agencies are more likely to publish positive testimonials on their website. So you need to search for more authentic customer reviews on social media or other community forums such as Quora.

Sometimes, agencies may also circulate false reviews to build credibility for their brand. So you should consider reaching out to their former or current clients for feedback. They can tell you a lot about their quality of service, credibility, and customer satisfaction levels.

5. Tell Them About Your Expectations

It is important to make sure that you’re on the same page. For this, set clear goals and tell the agency what you expect them to do for you. These goals may include greater social exposure, improved online visibility, more engagement, or increased conversions.

Discussing your influencer marketing goals can help you identify if an agency is ready to provide expected results. Ask them to be honest and upfront about whether they can meet or exceed your expectations or not.

Having a one-on-one conversation about this can save both parties from a bad deal. Also, discuss their prices and deliverables well in advance. Don’t neglect the negotiation part, even if you hate it.

Final Thoughts

As influencer marketing continues to grow, brands will require a higher level of skill sets to leverage it effectively. Thus more and more brands will rely on social influencer marketing agencies to run successful campaigns.

While choosing the right agency can seem difficult, considering the points mentioned above can help you do so.

Have you worked with an agency? Please feel free to share your experiences in the comments below.

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