Within recruitment, one of the most exciting aspects of the social media revolution has been the way it has empowered recruiters to build their referral hiring capabilities.
New data from Jobvite highlights the importance of referral recruiting to employer organisations. Analysing their huge dataset of candidate hires, Jobvite discovered some key facts about recent hiring trends:
All of which sounds pretty logical - and would have been the gut instinct of many of you in the recruitment field. But it's certainly interesting to see hard data lending weight to this proposition.
Source: Jobvite Blog
The real message within this data is not that careers websites, job boards or any other candidate channels are heading for a swift demise. Whenever talent is in short supply - as it increasingly is - recruiters have to use a wide variety of channels to meet the hiring demands of the business. Historically, referral hiring has only been able to produce a tiny fraction of the hires needed by businesses. This data shows that the reach of referral schemes is increasing - and therefore so will their contribution to the hiring challenges organisations will face. But incremental hires from other sources will still be essential, so don't go jettisoning all those other subscriptions just yet.
The real message is rather that any organisation not yet immersed and expert in referral hiring is increasingly putting itself at a competitive disadvantage. Therefore expect more and more recruiters to be exploring their options here as the year unfolds...
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