The recruitment landscape is full of startups aiming to change the industry. We’ve seen how platforms have evolved. There’s a whole variety of platforms wanting to optimize the recruitment process. We’ve seen how platforms and business models have changed as recruitment boutiques carve out their niches on sourcing, talent pooling, rec-to-rec, recruitment outsourcing, recruitment marketing, predictive analytics, etc.
As markets become mature, how is the recruitment industry thriving in third world countries? I recently got in touch with Ahmed Noor Yusuf, CEO of Employfy, to learn from him about how his startup is revolutionizing recruitment especially in third world countries.
1) Can you tell us what Employfy is all about?
Ahmed: Employfy aims to partner businesses in developing countries in fulfilling their human resource needs. Human resources is by far the greatest asset for these countries, it is in abundance but often not with the right skills for the opportunities on offer. The management of companies are at times constrained in making the right people selections at the right time to enhance productive capacity.
One particular problem is the disproportionate number of job applicants for each job advertised. This causes hiring managers to spend an inordinate amount of time processing applications. Employfy responded to this need, explored and built a technology solution that will aid the applicant processing, tracking and decision making process.
As a result, and as a first step, Employfy has provided a unique platform that employers can use to quickly test, filter, discuss and select candidates in a collaborative environment. The platform seeks to professionalise the engagement between employers and job seekers and help elevate the recruitment process in all targeted countries.
2) Why did you start the company? What was the inspiration? How did you identify the opportunity?
Ahmed: We sought to help companies make good hires. We assumed that existing methods, like newspaper advertising, were expensive and outmoded. We did some research to validate our view, and soon Employfy was introduced to the marketplace. We quickly found the problem we addressed was not the most pressing issue for our target audience: a change of direction was needed – asap.
We were given the exceptional opportunity to collaborate with the Institute of Human Resources in Kenya, and together we conducted further research. A survey of over 400 hiring executives delivered volumes of data and invaluable insight. Much feedback was given, but a single issue resonated across all data sets: too many applicants for every job advertised.
Growing economies with increasing populations and above average youth demographics were seeing disproportionate applicant flow as a major issue. Made worse were candidates who apply for every job, taking on the tag “serial applicants,” clogging and slowing down the recruitment process. The task of screening every application to find the right candidate becomes arduous. The problem was evident: hiring had become a burdensome chore.
3) You have clearly put a lot of thought into your ideal customer profile, how is Employfy different from job-listing sites?
Ahmed: Employfy is distinctly different from the countless job-listing sites that offer online job advertising and continues to distinguish its identity in the industry. Ironically, employfy started as an online job-listing site. Its origins, as with many sustainable businesses, arose from the desire to solve a problem: to help recruiters and job seekers connect for an outstanding hiring experience. It quickly became evident that, while our intentions were good, we weren’t offering a solution that was unique in the marketplace.
4) Tell us about your experience of doing a pivot for Employfy? How has this phase helped you clarify your messaging?
Ahmed: Employers sought shortcuts and workarounds to reduce the pain: some employed people simply to examine every application received – a costly proposition. Others sorted by sampling. Because of administrative burden, the objective of recruitment was lost. Hiring quality people is always the goal and the challenge was to reinvent Employfy to enable efficient candidate processing for better hiring decisions.
Employfy uses smart technologies to help hiring professionals reduce applicant overload. We help recruiters connect quickly with the right candidate. We offer a variety of tools that help from sorting, to collaborative viewing, video screening, and more. Our message is clear - “Resolve your hiring headaches so you can get back to ‘recruiting to hire’ instead of ‘screening to exclude’ with Employfy.” We can help get the grunt out of hiring.
Ken Mendiola is a digital marketer at MeshTelco - a telecommunications startup in Australia which aims to eliminate poor internet connectivity. He is also a growth hacker at SparkRaise - a crowdfunding platform and social network in Hong Kong. He loves to write about growth hacking, branding, digital marketing strategy, social media marketing, and recruitment marketing. He also writes for Business2Community, e27, TechinAsia, TechWireAsia, Recruiter, and YFS Magazine. Follow him on Twitter: @ken_mendiola
We won't just do social media strategies. Social Hire will work collaboratively with your team to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on marketing for marketing's sake, if it doesn't get your organisation the impression you need - we take a different approach.
Isn't it time to stop making difficult personnel choices that don't work well for your online marketing?
Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!
The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your online marketing management.
Our team of managers are a team that assists our partners improve their digital presence by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's social media marketing.
You might like these blog posts Social Selling Tools Tactics and Best Practices, The Very Real Dangers of AI and How HR Tech Vendors Can Fight Them, How to Maximise Your Social Media Efforts as a Small Business, and The Best Times To Post On #Socialmedia.