For a technology giant like Microsoft, what are the best tactics to source the most incredible talent in the social sphere? Thanks for its four most notable social recruitment channels - Microsoft’s careers site, Facebook, Twitter and Instagram – potential job applicants have a well-rounded understanding of what it’s like to work (and play) at one of the most established and well-known technology companies in the world.
Microsoft’s careers site expertly segments its audience.
With an eye-catching landing page on its careers site, Microsoft instantly exudes the essence of all things millennial and progressive. Unlike other career and hiring sites, Microsoft has wisely segmented its site into two distinct portals for job seekers: students and recent grads and working professionals. The students and recent grads portal features a diverse array of internship opportunities and fellowships, and the working professionals sector offers more experienced applicants challenging career opportunities in all facets of the company, from coding to marketing to leadership and more. By segmenting the site, Microsoft saves its applicants time by preventing them from applying to positions for which they are under or over-qualified for.
Twitter attracts its target audience with job postings.
In addition to being posted on its careers site, Microsoft’s recruitment-specific Twitter account, @MicrosoftJobs, supplements the company’s talent sourcing efforts by posting “hot jobs” that are likely to catch the attention of fellow tweeters. In addition, Microsoft’s tweets are definitely in line with the profile’s bio, which states, “Find out what it’s really like to work here.” The account regularly tweets out humorous pictures of day-to-day office antics and community, which lends job seekers insight into the overall feel of the company’s culture. On the day this post was written, Microsoft was celebrating April Fool’s Day in its office – with a golf cart in place of an employee’s chair. Need I say more?
Facebook is no-fuss and easy for job seekers to navigate.
Expertly branding with the messaging, “All hail the makers,” Microsoft’s Facebook page makes it clear that they are seeking to source talent that is ready to hit the trenches and put in the effort to propel the company’s ever-evolving initiatives. The page is set up in a straightforward, easy-to-navigate way that makes it easy and clickable to apply to a job with Microsoft. The page features a Join Us tab that links directly to the careers page, as well as a tab that links to Microsoft’s YouTube channel that features videos to further pique the interest of qualified applicants. In addition to job postings, the page also posts helpful article for job seeking, like what to do if you don’t get the job, and how to apply for positions that best suit your unique skillset.
Microsoft is an early adopter on Instagram.
When it comes to social recruitment tactics, I’ve found that Instagram is a platform that is most often left out of the loop. However, it’s no surprise that Microsoft is an early adopter of the photo-sharing app and uses it to expertly entice its job hopefuls with glimpses of the company’s culture. Any given scroll through the microsoftlife account will give users snapshots of office pranks, employees’ unique workspaces, teamwork building sessions and even a few filtered photos of Bill Gates himself!
For a technology company, Microsoft is doing all of the right things in the realm of social recruitment by leaving no platform untouched or unbranded. To learn more about the company’s recent social recruitment efforts, following Microsoft on each of its platforms below:
- Microsoft Careers
We won't just do social media strategies. Social Hire will work collaboratively with your team to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on marketing for marketing's sake, if it doesn't get your organisation the impression you need - we take a different approach.
Our digital marketing managers are the wizards that can give you the insight you need to develop your business. Have you had enough of making complex personnel choices that don't work well for your digital presence?
Our team of managers are a team that assists our partners improve their presence online by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's social media marketing.
You might like these blog posts 22 Influential Articles to Learn Everything About Online Cost Per Lead, Why Blogging is Worth Your Tight Budget and How to Make it Work, 4 PEO Stats That May Surprise You (And Help Your Company), and Is Workplace Conflict Having An Impact On Your Bottom Line?.