In the red corner stands the poster-child for popularity itself - Social Media Man! He’s robust; has diverse online talent; is known for having a viral effect on the general public; and let’s not forget to mention how all the teenagers love him!
Ladies and gentlemen, I draw your attention now to the blue corner where awaiting his moment in cyberspace victory is none other than Social Communication Guy! He can tweet, like, post, share, comment, connect, stumble, pin, and follow all while still performing his day job. He’s connected at every moment to everyone and everything.
Where are you placing your bets?!
As we continue our blog series on social recruiting, we must first acknowledge the somewhat unspoken ultimate cyber war between social media and social communication, and the affects this battle has on one’s ability to effectively engage in online social platforms.
Consider the following.
When you examine the definitions of ‘media’ and ‘communication’, one can immediately begin to see how vastly different it is to utilize social media versus engage in social communication.
Media is defined as “the means of mass communication (esp. television, radio, newspapers, and the Internet) regarded collectively.” The concept of media is to push out a mass message to a specific audience without the expectation of interaction with said audience, thus implying a sense of one-sidedness.
With this in mind, it would seem that the term ‘social media’ is amusingly contradictory!
On the other hand, communication is defined as “the imparting or exchanging of information or news.” Thus, social communication inherently demands interaction, reaction, and socializing between two engaged parties.
In the realm of social recruiting, the Social Communication Guy will always come out on top because his interactive online presence, both from a personal and professional perspective, will prove he can:
Start to take-on the characteristics of Social Communication Guy in your own approach to social media as we continue our social recruiting series in future weeks by examining various popular online social platforms that can propel you into the job of your dreams.
We won't just do social media strategies. Social Hire will work with you to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.
Do you have a desire to increase the engagement of your business by utilising digital marketing, but can't work out how to begin?
Our team of managers are a team that assists our partners improve their presence online by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's social media marketing.
You might like these blog posts How are Businesses Using Social Media Generated Big Data for Market Expansion?, How Startups Can Hire the Best Tech Talent, Successful Entrepreneur Statistics to Know, and How to Increase Profits - 4 Ideas For Small Business Owners.