Have you ever wondered why there are so many different colors? Besides the seven colors of the rainbow, there is an entire visible spectrum of different shades and tints. Colors add life and set the vibe in any situation. Studies in the field of color psychology have revealed that colors do in fact influence emotions, thoughts, and behaviours. Aside from personal, subjective favorites, there are certain universal human responses which correspond with specific colors. This fascinating phenomenon can be used to great advantage when designing websites.
When you are aware of the effects certain colors have, you are better able to choose the most effective ones according to the nature and purpose of your business. Here are three top tips for making the most of the power of color psychology in your web design. Make sure to check out Design Advisor's infographic on color psychology and conversion rates below for even more colorful insight.
Firstly, you’ll need to have a general idea of the meanings conveyed by the most commonly used colors. Here is a simple guide to get you started:
If your ideas are all over the place and there’s a kaleidoscope of colors whirling through your mind, here are a few baselines to start with:
If your website doesn’t have a call to action option, you might want to work on getting one ASAP. Research has continually shown that the color of a CTA button has a huge influence on conversion rates. Based on visibility, some popular color choices for CTA buttons are to be red, orange, green and yellow. For example, one case study showed changed after changing their button’s color from blue to red one company saw an increase in clicks of over 50%. It’s important that the CTA button stands out and is clearly visible.
With these tips in mind, see how you can create a powerful, effective and successful web design while using the psychology of color in your favour.
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