Take a Closer Look at Twitter
By Aleyx Perks
With so many businesses using Twitter to promote themselves and generate site traffic, it’s madness to ignore the huge potential tweeting holds for your recruitment agency.
We know that dealing with social media for your business can sometimes seem like an endless nightmare, but Twitter done well is surprisingly easier than you think. It all comes down to understanding the various tools of tweeting, and knowing when to use which tool.
So let’s take a look at some of the most effective ways to use your Twitter techniques.
The Humble Hashtag
Don’t underestimate the power of the humble hashtag!
Using a hashtag before a specific hook/word can help to get your tweets seen by more users who might not already be following you. So for instance, a user may see #recruitment and then follow the tag (by clicking on it) back to your Twitter page. They may then become new followers. Yay!
Hashtags also help to narrow down your target audience. If you are hash-tagging things such as #financialjobs, you’ll end up targeting people who are looking for, or currently hold, jobs in the financial sectors.
Moreover, hashtags can help to source new talent through Twitter. Imagine someone tweets relevant hashtags at an industry related conference, and seems dedicated and legitimately interested in industry news. Isn’t that the kind of person you, as a recruiter, would like to learn more about?
Retweeting
Retweeting, or abbreviated RT, is a method of sharing the tweets and news which get shared by others.
Retweeting Twitter users that you follow, or who follow you, is a great way to show your appreciation for followers, as well as a method of increasing the output of good quality tweets from your account.
If you are retweeted by a user, your tweet will gain more publicity within the Twitter-sphere and may thereby bring in more followers. Retweeting news sources or online newsletters will also help to generate interesting tweets and add credibility to your account, and demonstrates that you are on the ball when it comes to industry happenings.
Posting Links
In the same way as retweeting can help generate more Twitter followers and improve your general Twitter profile, sharing links via your Twitter page will also contribute to the creation of a stronger profile.
When sharing links from other Twitter users, it is important to credit them within your tweets, in order to avoid accidentally passing their stories/research off as your own. It’s essentially like plagiarism.
As with RT-ing and hashtagging, using the platform to share links is one way of bringing your followers together and of adding some more interesting items to your Twitter feed.
Lists
If you’re trying to reach a lot of people, or aim to be sending regular tweets throughout the day, it’s well worth checking out some of the Twitter scheduling programmes out there.
A lot of them are free to use, you just need an email address and Twitter accounts to register. Programmes like Hootsuite.com allow you to schedule tweets far in advance, and dictate the time they go live, whilst also enabling you to run several feeds alongside one another.
Making lists of clients or assembling a news feed facilitates easy identification of any relevant news updates or tweets which may need retweeting or sharing with your followers. It also means you can keep track of your more socially active competitors, and easily access news as soon as it is tweeted.
The main aims of your Twitter account should be to promote your business, advertise your services and vacancies, share relevant industry news, and gain competitor knowledge. With these tools at your disposal, and 51% of Twitter users following companies, it’s possible to make a real difference to the way in which your recruitment business is marketed.
Alternatively, if this all sounds like too much hassle, JobFruit offers social media management (including some expert Twitter management) as one of the bolt on extras when you sign up for a specialist Job Board. If you want to know more about what we can do to help raise your online vacancies profile, or just fancy chatting about what a bespoke Job Board could do for you, contact our JobFruit team today.
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