The Power of a Recruitment Blog - Getting it Right!

By Tess Curle Taylor, PHR, CPC

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As a recruiter, did you know that one of your most valuable tools is your recruitment blog? A blog can be leveraged to develop your brand message as a recruitment professional so that it becomes a candidate attraction magnet. A blog also creates a sense of community, by establishing one place where all communication happens between you and others. Recruiting blogs have grown to be a popular way to get social with clients and candidates alike.

How Blogging in Recruitment Helps 

If you are wondering how a recruitment blog can boost your efforts, consider that blogging provides the following benefits.

  • Establishes your recruitment agency as the go-to source for industry information and news, helping you stand out from competitors.
  • Gives your recruitment agency greater exposure through online content marketing and search engine optimization.
  • Makes it easier for top talent to find out more about your career opportunities and leading market trends that affect hiring.

According to the most recent social recruitment information from Jobvite’s 2013 Social Recruiting Survey, more passive candidates are found through employee referrals and social networking than from any other effort. 

5 Ways to Get the Most from Your Recruitment Blog

So, it makes sense that you will want to make an effort to start building a reputable recruitment blog that’s filled to the brim with insightful content, resources, and job leads. Here are some ways to make your blog more powerful as a recruiter.

#1 Develop a professional recruitment brand using the blog.

Before you launch into blogging as a recruiter, work with a professional marketing firm to create a well-branded platform. Use your corporate logo and imagery, add information about the agency, upload analytical tools, and stick to branded messaging that is directly related to your marketing efforts. 

#2 Add valuable content and updates on a regular basis.

Once the recruitment blog is launched, your goal is to keep it alive with ongoing content that will reel in the best candidates and clients alike. Focus on the issues that matter most to job seekers and hiring companies. Be a true social recruiting influencer. Alternate with weekly posts on a variety of topics, but stay on topic.

#3 Leverage your content in other social recruitment efforts.

As a recruitment blogger, you can get a lot of mileage out of each post you publish. Take the time to share your new posts with your other social networks. Get the conversation going as much as possible. Your content can travel places and influence others in many unexpected ways.

#4 Use your social networks to gain insight for future blog posts.

Over time, you can check with your blog analytics to see what your most popular posts have been and when you are getting the most activity on your site. Use this as a guide for writing future posts and when you can post them for optimal performance. See what others in your industry are blogging about and share your own spin on these topics with new blog posts. Have a well-balanced recruitment marketing mix

#5 Engage blog readers through meaningful commentary.

Remember, your goal in blogging is to attract and maintain the interest of candidates and clients. This means you want to encourage others to post their comments, and you also want to respond to comments left by people. Ask people to share their comments by adding this verbiage into the end of every post and including a contact us collection form for personalized comment management.

Follow the above tips for giving your recruitment blog more juice that can fuel your success as a social recruiter. Integrate your current social networking activities with your blog for the best results. 

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