When deciding how to use Social Media in your business, it's important to be flexible and to be constantly testing what's working and what's not. What's effective for one brand - or one area of a business - many not be so effective for another. Your social recruiting approaches for example will differ from those that are most effective for say your customer services team.
Having said that, the single biggest leaps forward you will make in your deployment of social media will be when you look at what's working best for other social media users and adapt your own activities accordingly.
That's why I thought this infographic - which I've dubbed "The Social Media Cheat Sheet" - was highly worth sharing with you. Print yourself off a copy and pin it to your wall. When you're next posting to social networks, have a quick look to see what you might do differently to leverage this best practice knowledge.
Some ideas - like the importance of images and the power of prompting interaction - are pretty universal across social media. Others you'll see are platform specific.
I genuinely hope these pointers prove helpful - and if you've others you'd care to share (most notably for LinkedIn which is omitted here) please do add as comments below.
(click to enlarge)
The team at Social Hire won't just do social media management. Our team work with you to ensure your business sees great value from the service and that your team gets tangible results.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on marketing for marketing's sake, if it doesn't get your organisation the impression you need - we take a different approach. When your business utilises social media management, Social Hire improve the presence of your company online and offer your business the lift it needs to improve.
We're an organisation that helps our clients boost their social media marketing by offering social media marketing on a monthly basis.
You might like these blog posts Omnichannel Marketing: Best Practices, Benefits of an HR System for Small Businesses, Do You Need a Business Degree to Be a Successful Business Owner?, and How to Boost Social Media Marketing With Emoji.