Small Business Digital Marketing - Trends You Should Look Out For In 2019

By Nick Brown

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Small business digital marketing has been a hot topic for some years now. After all, with the advancement of technology and the increase of its presence in our lives, it’s only logical for small business owners to try to use this opportunity to expand their business. Of course, as people become more demanding and the technology more sophisticated, it’s often needed to change the approach people have to digital marketing. In 2019, this is more evident than ever as new trends arrive. Without them, your business’ digital marketing campaign could be at stake.

1. Using chatbots

Chatbots are quickly taking the digital marketing world by storm. They’re popping up everywhere with the purpose of helping your users with simple and complex tasks alike. From websites to various apps, chatbots can be found almost everywhere. You can’t use them to quickly improve your user experience.

When a person doesn’t know how to use your product or service, they’ll naturally turn to you for help. Instead of turning to your support team right away and holding up a line with a simple question, your user can ask the chatbot for help. They’ll get their response right away, fix their problem, and continue using your service satisfied.

As well as that, you can use chatbots for things like shopping assistance, lead qualification, website browsing guidance, and even talent recruiting. A company which knows how to use the power of chatbots is a company which succeeds in its digital marketing campaign.

2. Improving user experience with design

Today, the design is everything. Without proper website design, you risk increasing your bounce rate. As well as that, the conversion is going to be much lower. This all results in a decrease of business and lowering of your SEO score in the search query.

To avoid all of these connected issues, it’s best to focus on your website design. If your site is easy to navigate and well-organized, you’ll have much more luck retaining visitors and turning them into customers. After all, your users can’t see how much quality information your website as if you don’t come up with a way to show them.

That being said, it’s important to focus on both functionality and aesthetic appeal. For the perfect website design an optimal user experience, you should use the best of both. What the use of a pretty site if nothing on it works? On the other hand, if you don’t at least try to make the design appealing to the public, people are going to lose interest no matter how functional the site is. Let’s face it, it’s much easier to retain someone’s attention with a beautiful design. This is just one of the challenges a small business owner faces daily.

3. Use the power of Instagram

Instagram is the fastest growing social network today. If you’re not aware of it yet, it’s the place to be. Everyone has an Instagram account, and everyone uses it for their digital marketing campaign. Why? Because it gives results.

Through Instagram, you’ll be able to get your name out there much more quickly and more efficiently. People tend to search this network for brands more often than Google. Aside from that, your company can appear in the suggested feeds and bring your users right to you. Paid and organic searches are also an option.

Organic reach will help you naturally expand your influence, while paid searches are ideal for targeting your audience. After all, you know that your audience is on Instagram, it’s just a matter of pinpointing them and advertising to the right people.

Instagram is also the most engaging social network, meaning that people won’t just view what you have to say and scroll past. They’ll have opinions and suggestions, and all you’ll have to do is listen. Feedback is key to improving your business and connecting with your audience.

It can often be hard to grow your follower count on Instagram, especially if you’re new to the network. Don’t worry, though, there are many ways you can do about this. Some people take on the challenge themselves, while others partner up with influencers or specialized companies. Someone who’s been in the game for a long time will be able to give you valuable insight and grow your account in a very short amount of time.

4. Content marketing

The term content marketing is nothing new. After all, you can’t have digital marketing without content to market. What kind of content is on your page depends on what you do and what point you’re trying to get across. Generally, though, content marketing can include everything from blog posts to calendars.

This is in no way a new trend in today’s digital marketing world, but the way it is used has somewhat changed. It is no longer enough to have a site full of general quality information and article posts. Instead, you need to take your audience into consideration now more than ever.

In other words, you always need to keep in mind who you’re writing to. When you have a specific target audience in mind, you’ll find it much easier to get your point across and to do good business. The point of marketing is to find the right people to market to, not just to get your name out there. With quality content marketing, that’s more possible now than ever.


As complicated as digital marketing trends may seem, they’re very relevant for your business. Following them can and will be the difference between success and failure. Once you get the gist of it, though, you won’t have to worry about anything but handling the sudden expansion of business on your hands. We’re confident these trends will bring you one step closer to changing the title of your small business into a mid-size or large business.

Nick is a blogger and a marketing expert currently engaged in projects for Eight Clients, an Australian marketing agency. He is an aspiring street artist and does Audio/Video editing as a hobby.

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