3 Steps to CRUSH Video Marketing in your Business

By Aman Sharma

 

Video marketing has incredible potential. 

Why?

One saying I love to use is “If a photo is worth 1000 words, we shoot 25,000 photos every second”.

Need more reasons?

• 78% of people watch videos every week, and 54% every day - Alicia Collins
• 51% of marketing professionals name video as the type of content with the best ROI
• 64% of consumers make a purchase after watching branded social videos.
• Social video generates 12 times more shares than text and images combined.

 I could go on forever as the list goes on.

 Ok, now I know why video marketing is important but how do I start?

• Determine Your Objectives

Determining your objectives will help you in seeing:

• What sort of video you need to produce
• How to promote it
• Where to promote it
• See who your video is aimed to

If you’re stuck and unsure where to start, here are some common marketing objectives:

• Generate more leads
• Increase brand awareness
• Connect more with potential and current customers
• Further develop relationships with customers 

There are definitely more. You really need to dig deep and find out why you are making your video. This ensures that you can smash out your marketing strategy.

Building from these general objectives, you can further iron out your objectives with goals. 

For example:

• 15% more sales by the end of the quarter
• 500 extra social media followers
• Reduce customer service emails by 25% on how to use your product.

 Now you have your objectives and goals sorted. What next?

• What Type of Video Will Achieve my Goals? 

There are plenty of different types of video that will achieve your goals. I recommend researching each type and watching examples just so you know it’s what you need.

Here’s a list of some types of video:

• Commercial 
• Promotional Video
• Social Media Video
• Event Highlight Video
• How-to explainer video
• Training Video
• Animated video 
• Product Video

#TIP: When producing the video, make sure that your video ends with a call to action, as this leads directly into your marketing strategy of the video itself.

Now that you’ve chosen the type of video that you want to create, you might be asking yourself “How do I get the right people to see this video?”

Here is where video promotion comes in handy. 

• How to Make Sure Your Video is SEEN

What’s the point of making a video if no one is going to see it? That’s why it’s so important to have a strategy to promote the video after it’s made. This is too often overlooked wasting all the money and time invested in your video production.

Here are some tips to make sure your video is seen for free:

• Choosing a Good Thumbnail

Think about your ideal customer. Do they like to waste time? If your thumbnail isn’t appealing, you lose the chance of anyone watching your video. Make sure your thumbnail gives viewers a general idea of what they’re about to see. Make sure if there’s a person in the thumbnail; that they look smart, dressed up for what they do. If you don’t look like someone who can solve any problems why would they watch your video?

• Post Your Video to Relevant Facebook Groups

Posting your video to Facebook groups is a great way to get views on your video. At this point, any traffic is good traffic. Especially for Youtube, it’s vital you get even a little traction on your video as Youtube will be more inclined to recommend your video to others. 

• Share Your Video on ALL Platforms MORE than Once

Too many times we do videos that we see on a customer's timeline only once. It’s OK to repost/share your original video again. 

Facebook/Linkedin: Share your post again every month at LEAST.

Instagram: Post your video on your story at least once a week.

If you’re looking to really maximise your investment I highly recommend spending that extra on some paid advertising on top of the 3 free techniques above.

Here are some paid strategies for promotion:

• Facebook video ads
• Instagram video ads
• Linkedin ads
• Youtube video advertising

I could go into detail on how to run advertising online, but there’s so much information online who’d explain it better than me. I’d recommend reading up on it so you’re not draining your money, or just get someone to do it for you. 

Great! We’ve gone through the basic steps required to run a successful video marketing campaign. Now it’s your turn :)

 

About the Author:

Aman Sharma is the Owner of Skylake Media. A Video Production Company in Sydney. Online, he has accumulated over 10,000,000 views (and growing) and worked on over 100 projects. Aman, strives to help businesses, brands and high profile artists in Sydney to tell their stories through high-quality creative video production. You can see this in his work, presented on the Skylake Media website.

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