4 Tips to Drive Higher Social Media Traffic
By Rick Herd
Social media is one of the best additions to any business toolkit. It’s a great way to spread the word about your website, engage with customers and showcase the latest updates.
If your business uses social media or plans to do so in the near future, traffic matters. Higher numbers and a bigger audience can boost sales and increase your business’s reputation. Naturally, increasing traffic is easier said than done, but we’ve pulled together some fantastic tips to speed up the process.
1. Check Up on the Competition
Every successful business has a fair idea of what the competition is up to. From their latest products to hiring strategies, you need to stay a step ahead if you want to maximize sales and bring the best people on board.
Social media has been really helpful for this, as most companies share more about their inner workings than ever before. Sure, they’re not on LinkedIn sharing trade secrets and secret recipes, but there’s more about their operations out there than ever before, and all nicely presented too.
The whole point of social media is to reach as much of the public as possible, so make sure you’re on that list. See which of their posts receive the most engagement and interaction, and build those techniques into your own social strategy.
2. Include Shareable Content on Your Website
There’s no sure-fire way to go viral, but you don’t need to go viral to make a difference to your overall traffic. If you can create content that people want to share, you’re onto a winner – they’re basically doing your work for you! While you have your audience of followers, each has their own friends and contacts. It’s like a pyramid scheme without shady intentions.
Whether you have a small site with just a page or two, like Freecell Challenge and general game sites, or you boast thousands of pages of content like the BBC, if it’s things people enjoy and want to share with their friends, you’ll have incredible growth on your hands.
3. Keep on Posting
One of the best things you can do when growing your social following is to focus on consistency. People aren’t strictly focused when they browse social media, and it’s easy for a couple of posts each month to disappear into the ether. In addition, some social sites, such as Facebook, don’t even display your posts to all your users by default.
When something happens, make a big deal of it on social media. For example, if you post a new article, launch a new product or hold a great event, tell people about it.
While your audience will pick up some of the posting slack as outlined in the tip above, you and your employees are responsible for your official company social accounts, and the best ones are reasonably busy. It could mean posting every day or a couple of times a week. Whatever works for you, make sure your audience knows you’re there and that big things are always happening!
4. Make the Content You Have Go Further
With regular posting essential to building your following, you shouldn’t let a lack of content hold you back. Anyone can create something worth sharing, whether they like to create images and videos, write content or do anything else at all. You and every employee in your organization can be responsible for ideas, and once you have the content, you can start to adapt it for social media.
Video marketing is a hot topic right now, and you don’t need anything more than a smartphone to start creating. Of course, not everyone enjoys being in front of the camera, but it’s becoming normalized to the point that even if you don’t want to do it yourself, one of your employees is probably more than happy to.
Try to create longer videos and then split them up into clips. A ten-minute video can become ten different social posts. Post them across every social network you use, from Facebook and Twitter to LinkedIn and Tik Tok, and you’ve suddenly got dozens of quality ways to engage with your audience. If you can make each clip slightly different for every platform, that’s even better.
The same also applies to articles. If you have the right to use words on a page, you don’t just have to put them on your website. Use tools like Canva or Photoshop to add a bit of flair to your quotes, and you’ve immediately got attractive, shareable content suitable for any social page.
Rick writes extensively about the latest marketing and social media trends and how they can help small and medium-sized businesses to get the most bang for their buck in their online operations.
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