From offering modern amenities and top-class infrastructure at cost-effective prices to working flexibility, coworking spaces have everything to help a business grow.
No wonder, the coworking industry is thriving and experiencing massive growth. At present, there are over 19,400 coworking spaces across the world.
Despite the mentioned benefits and demand, fetching coworking members is challenging for shared space owners, especially small-scale operators.
The competitiveness in the industry is the key reason behind the struggle.
As entrepreneurs have a plentitude of options, coworking owners need extra effort to promote their space.
Here, conventional promotion tactics, such as publishing ads in magazines and newspapers, may fail to serve the purpose.
An effective business promotion strategy is pivotal to attracting today's tech-savvy decision-makers.
That's where leveraging social media marketing can help.
In this post, we will share four tips on using social media marketing to boost your online visibility.
Before that, let's understand how to build an ideal customer profile (ICP). This can help you identify the most relevant and valuable target audience.
Also referred to as the "ideal buyer profile," ICP can help coworking operators build a prospective customer persona who would enjoy their shared space.
In short, ICP can let you define the best fit for your coworking space solutions. With ICP, you can understand the pain points and needs of entrepreneurs seeking coworking solutions. These insights can help perform targeted social media marketing campaigns to reach them.
Here are a few crucial aspects for creating ICP and social media campaigns for coworking space promotion:
Let's say your ICP is a small business owner who runs a company offering B2B sales solutions in your city.
Now, considering their work domain, they will most likely be active on LinkedIn, Facebook, and Twitter. Their chances of using social platforms like Pinterest are less.
So, run campaigns on LinkedIn, Twitter, and Facebook while ignoring Pinterest.
Now that you've understood the concept and significance of ICP, let's get started with the best actionable social media marketing tactics for coworking space promotion.
So, create an Instagram business profile if you haven't already. Leverage it to showcase your coworking space aesthetics.
Here are a few vital tips to consider.
Notice how The Address, a coworking space in Indore, leverages all the above-shared social business promotion tactics.
Follow the footsteps of this coworking space operator to maximize your social engagement.
Facebook is the leading social media platform with an extensive global user base.
Recent reports state that 2.96 billion active users, roughly equal to 36.7% of Earth's 8 billion population, use Facebook.
What's more? 62% of Facebook users fall between 18 to 34 years of age, while 38% belong to the 35 to 65+ category.
As Facebook's audience covers many demographics, promoting your coworking space here can work wonders. Posting relevant and compelling content can help you attract and engage top-of-funnel prospects.
Here are a few features to attract and engage top-of-funnel leads on Facebook.
The bottom line is to keep the content crisp and engaging, even if it's just a regular post.
WeWork, a renowned global coworking space provider, uses all the above-shared tactics. No wonder, they have 13, 746,77 Facebook followers.
Here's a glimpse of their Facebook profile.
LinkedIn has 900 million professionals from over 200 worldwide countries and territories.
This makes it an excellent option to network with, search for, and reach prospective clients.
Unlike other social platforms, the target audience on LinkedIn would be decision-makers. So, you need sophisticated content to establish and reinforce business relationships.
Posting random posts and videos highlighting aesthetics may not work on this platform.
Here are a few crucial tips to make the most of LinkedIn for coworking space promotion.
Check out the following post of Techspace, a topmost coworking operator in London.
This coworking operator keeps sharing such informative posts for consistent engagement and promotion.
Twitter is the best social platform to stay abreast of the latest industry trends and conversations.
It can help discover information, such as top amenities your prospective customers are searching for, the type of infrastructure they prefer, and more.
The best part is that this platform has over 368 million global users.
So, using Twitter can be a valuable source of prospective customer insights.
Besides, join in on relevant coworking space-related conversations and engage with a community of like-minded entrepreneurs. This can help boost your visibility and build a positive image.
Leverage Twitter to share the following information on coworking space:
Check out the Twitter handle of Knotel, the world's leading coworking space operator. Observe how Knotel's team leverages the above-shared tactics to engage their audience.
Unlike other forms of marketing, social marketing offers cost-efficient options to promote businesses. It can help you connect to prospective clients without hassles.
So, leverage the low-cost, high-impact social media marketing tactics shared in this post to attract the right coworking communities.
For more support and guidance, get in touch with Social Hire. They have a team of experienced social media experts that can help you promote coworking space effectively.
Outsource your social media marketing entirely to Social Hire and ensure positive ROI.
The team at Social Hire won't just do social media management. Our team work closely with your team to ensure your business sees great value from the service and that your team gets tangible results.
The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your online marketing management.
Our specialists are a team that assists our partners improve their presence online by giving online marketing on a regular basis.
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