Product managers play a crucial role in all the stages of a product development lifecycle. From market research to drafting product specifications, from product design to its deployment, product managers are responsible for connecting various teams while making strategic product-related decisions.
With customer experience being essential for the product's success, product managers are resorting to various platforms to interact with customers on a personal level. Social media is one of them.
To make the best of this platform and boost process efficiency, they leverage various tools, such as social listening tools, customer tracking tools, product management software, heatmap tools, and more. These help them streamline the overall product development and deployment process.
For instance, a product management tool helps product managers to align the development process according to customer needs. This collaborative tool provides intuitive features that help product managers to analyze, plan, and execute every step of the product lifecycle efficiently.
Similarly, the social listening tool helps them monitor and analyze the customers' conversations about the product, its competitors, and the overall industry to craft an excellent marketing strategy.
If you are a product manager looking to scale your product horizons, social media is the best medium to begin with. In this article, we shall discuss effective ways to use social media for building better products.
Market research plays a crucial role in the success of any product. Research helps in understanding the current market standing and offers you a better perspective on the customer's pain points and requirements. It helps you validate your ideas to build better products.
Conduct market research on social media in the following ways.
Have conversations with the customers to understand what they like about your product and what they do not. Gain insights into their requirements and how they intend to use your product to their advantage. This will help you in designing and developing a product that is relevant and competitive.
Establish a personal connection with the customers, allowing them to know the human behind the product they use. For example, Visme, a design tool actively engages with its customers by replying to their tweets on social posts regularly.
Build a deeper relationship based on trust with the customers. Leverage various software, such as social listening tools, social media post scheduler, social media engagement tools, and more to draft a social media marketing strategy for proper and timely communication.
Engage your customers on social media platforms in the following ways.
Social media offers the best medium to capture constructive feedback from your customers. Engage your customers with surveys, polls, and more to capture their valuable feedback to understand their likes, dislikes, concerns, and suggestions for your product.
Customer feedback is a strong indicator of customer satisfaction. It makes the customers feel valued and connected to your brand. The insights from this feedback help you design and develop a product that is tailored to customers' needs.
Here are a few effective ways to collect customer feedback through social media.
Grow a base of early adopters for your product before the official launch. Social media, especially Reddit and LinkedIn, is a giant hub of professionals who willingly volunteer to test new products.
Beta testing helps product managers identify the shortcomings in the product. Let the development team work on the flaws and bugs discovered by the beta testers and build better features that would enhance the product's value.
With beta testing, you can improve the product's usability and provide a seamless experience to the wider audience upon its launch.
Refer to these tips to get started with building a team of beta testers for your product.
Check out this post. Lindsey from Hazel Haven Blog is looking for beta testers for a course on creating designs with Canva. In this post, she highlights an offer (free course) in exchange for an action (beta testing).
Promote the product and its features on social media to attract a wider audience and grow the customer base. Share news about upcoming updates or product roadmap with the customers to keep them informed about how the product is growing.
Here are a few tips to help you with product advertising on social media.
Having a community promotes engagement which is essential for businesses as it brings customers closer and increases brand visibility. It creates a welcoming environment for you and the customers to share stories about product experiences, network and build professional connections, and inspire one another to grow.
You will be surprised to know the impact you might make in contributing to the community. Here are some tips to help you out.
For example, ZenDesk, a customer relationship management software, has an active community of customer service enthusiasts. Check out their community page to understand the tactics they follow to keep the members engaged.
Social media helps businesses with intelligent insights into customer behavior, pain points, and preferences. By providing a direct connection to potential and existing customers, social media plays a significant role in building a customer-centric product. Follow the tips mentioned in this post to build an innovative product.
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