Social media has huge promotional potential for florists. It allows you to showcase the main selling points of your business: the beauty of your flower displays. It’s essential that you use a search engine optimization (SEO) strategy to attract visitors to your business website, as that will boost your ranking on search results pages and improve your reach online.
Florists need to market themselves on social media. Source
Here are some reasons why you should be using social media to promote your floral business, and six important things to consider when implementing your strategy.
As a florist, sharing images of your simple and affordable arrangements with millions of people a day will increase your audience and ultimately your customer base.
You can also share the following important information about your business with your audience:
When posting photos on social media, be sure to post a variety of photos, such as close-ups, collages and photos of your satisfied customers holding your bouquets. This will increase engagement with your customer base and better showcase what you have to offer.
Also, consider providing information about how to care for the different types of flowers. This will help your audience see you as an expert in your field. Other florists may then share this information on their websites, meaning you will reach even more people.
You can reach a large audience by posting on social media. Source
The main advantage of social media is that your message can reach millions of people quickly with a few clicks of a button. But there are a few important things to consider if you want your floral business to be successful on social media. Here are six of them:
1. Choose the Right Name
The name of your business is crucial to your success. It should be easily recognizable and you must use the exact same name on all your social media platforms. Get creative and make sure you choose a unique name so that it’s easy for your customers to find you everywhere online.
Also, make sure that your brand is consistent across all the platforms you use. Your followers need to know what to expect from the type of content you post. Don’t use a different design, voice or style on different platforms.
2. Post Regularly
Make sure you post consistently on your social media platforms and that your posts are well-thought-out with a specific purpose in mind. Your audience will also grow if people see you’re posting consistently. A good posting rate is about three times a week.
If you don’t have time to post manually, there are also social media management tools such as Everypost that can help you schedule your posts.
3. Map Out a Strategy First
Consider what social media platform will best suit the needs of your business. Instagram is more image-based than Facebook and Twitter, which is especially useful for florists, as you need to use images of flower arrangements to attract the attention of your followers.
However, you need to be visible on as many social media platforms as possible. Think carefully about what you want to post on these platforms. Define your goals and think about what you want to accomplish, before you start posting on social media.
Pay-per-click ads can also help you increase your followers. This is a cost-effective strategy, as you don’t pay for ads that don’t get clicked.
4. Use SEO to Your Advantage
Make sure you understand SEO (search engine optimization) and that you have a strategy in place. You can use SEO to improve your site’s pages so that they rank higher in search engine results.
There is a lot of competition out there and it’s essential that your flower shop should be one of the first that users see when their search results load. If you’re too low down on the search results, it’s possible that users may not even find you.
You can use an SEO keyword strategy to appeal to the audience you have in mind. For example, if you are known for certain flowers during a specific season or for special occasions, you can use those keywords in informational articles. You can then rank for those terms in the search results.
Keep in mind that there are different types of keywords for which your business can rank, including long-tail keywords and general keywords. It’s the easiest to rank for long-tail keywords as they are the most detailed - “red roses for spring,” for example. People are also more likely to buy your products if they are searching for a detailed phrase.
Thousands of florists could already be ranking for general keywords like “tulips” and “roses” and users might not find your business if they only use these terms.
5. Vary Your Content
If your business has its own website, make sure that you include enough long-form content as well, as this will influence your search engine ranking. Write about the services you offer, what types of flowers you stock and where you deliver.
The use of enough multimedia elements such as images, infographics and video is also important, as users will stay longer on your website if it’s more interactive.
6. Monitor and Measure Your Success
As your various social media campaigns unfold, monitor and measure your marketing strategy to see if it is successful. Analytics tools will help you determine if you are achieving your goals. Google Analytics and Buffer are user-friendly tools that can help you with this process.
Analyze how much time is spent on your website, conversion rate, shares, reach and comments left by customers. This process allows you to plan your tactics according to what you see is working well.
Social media is the perfect way for florists to promote their business, especially as it’s such a visual business with potentially many beautiful photos of colorful flower displays, as well as arrangements that can be showcased on many different social media platforms.
An image-based platform like Instagram is a good fit for florists, but it’s important to appear on as many platforms as possible. Come up with a plan, and ensure your reach is far and wide when it comes to marketing your floral business on social media.
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