7 Types of Marketing Tools for Healthcare Businesses

By Dawn Bowman

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Most might not know this but a thriving healthcare practice is supported by strategic marketing.

The competition is tough. According to Statista, there are over 780,000 companies in the healthcare sector in the US alone.

As a marketing professional, it is important to leverage the right marketing tools and strategies to stand out from the competition and build a positive reputation.

In this blog post, we will explore a mix of the top tools and tactics that can enhance your marketing efforts.

By using these, you'll be able to better market your healthcare business.

Let’s get right to it. 

1. Embrace Marketing Automation Software

These enable you to streamline and automate repetitive marketing tasks, so you can save valuable time and effort. These tools provide features such as email campaign management, lead generation and nurturing, customer segmentation, and analytics. 

Source: Avada

For instance, Hubspot’s free marketing automation and lead generation tool lets you build landing pages, and manage customer relationships and emails in one place. There are several other tools that you can use for the same.

By automating these processes, you can focus on strategic activities, such as crafting compelling content and developing personalized marketing strategies. 

Marketing automation software empowers you to deliver targeted and timely messages to your audience, especially in an industry like healthcare where many tasks are time-sensitive.  

2. Harness the Power of Customer Relationship Management (CRM) Systems

Customer Relationship Management (CRM) systems are like supercharged assistants that help you manage patient interactions and keep track of patient data.

With a reliable CRM system in place, you can bring all your patient data together, group them into segments, and gain valuable insights into their preferences.

Why is this important? Well, when you truly understand your audience, you can:

  • Create personalized marketing messages
  • Fine-tune your campaigns
  • Enhance customer engagement

A CRM tool gives you the inside scoop on patient preferences and their medical history. This allows you to tailor your marketing efforts to meet their specific needs.

But that's not all. 

CRM systems also excel at tracking leads, managing relationships with patients and hospital staff, and measuring the return on investment (ROI) of your marketing activities. 

Armed with these insights, you can boost patient satisfaction, which in turn triggers loyalty. You can then leverage brand ambassador marketing to turn your loyal patients into brand advocates.

Healthcare, especially private practice, thrives on trust and referrals. If you can get patient relationships right, you sharpen your competitive edge in the dynamic healthcare industry. 

3. Leverage Social Media Management Tools

Social media has become an essential part of healthcare marketing.

Hospitals, dentists, and healthcare professionals like Mayo Clinic, The Food Medic, Dr. Pimple Popper and many more actively create and publish content across the major social media platforms. 

Social media platforms help them connect with their audience/would-be patients in a more personal and engaging manner.

The image below shows the Instagram profile of Dr. Hazel Wallace, a medical doctor and nutritionist. She uses the channel to promote her podcast, membership, and more services:

Source: Instagram

Here’s an example of Dr. Hazel Wallace promoting her custom food membership, The Food Medic, on Instagram:

Source: Instagram

Utilizing social media management tools is a smart approach to efficiently handle your social presence. These tools offer a range of features like:

  • Post scheduling: Post consistently by scheduling a series of posts in advance. This allows you to reach your audience at optimal times, increasing the chances of engagement and interaction.
  • Content curation: Create eye-catching graphics, create and finetune captions, and more.
  • Social listening: Monitor brand mentions and conversations related to your campaign and even view private Instagram accounts of trolls. 
  • Performance analytics: Track metrics like engagement rates, reach, and follower growth. By analyzing these metrics, you can identify the most successful posts, understand audience preferences, and refine your strategies accordingly.

4. Use Content Management Systems (CMS)

In the fast-paced world of healthcare marketing, having a reliable content management system (CMS) is crucial. A CMS known as a "Blog maker”, for example, simplifies the process of creating, publishing, and managing content for healthcare professionals.

With a traditional or headless CMS, healthcare marketers can keep their website, blog, and landing pages up to date with fresh and engaging content.

Whether it's sharing the latest medical research, promoting new treatments, or providing valuable health tips, a healthcare-focused CMS empowers marketers to reach their goals effectively.

You can use it to:

  • Easily schedule content
  • Manage workflows
  • Maintain version control
  • Optimize for search engines 

These features enable seamless collaboration between marketers and content creators while ensuring consistent branding across digital channels.

5. Harness the Power of Analytics and Reporting

A study by the PwC Health Research Institute found that 43% of consumers are willing to share their health data with companies/digital health apps in order to receive a more personalized service.

Analytics and reporting enable you to:

  • Track key performance indicators (KPIs)
  • Monitor the performance of your marketing campaigns
  • Gain valuable insights into customer behavior

Below is an example of the trend of the search term “therapist near me” in Arizona, United States over a 12-month period.

Source: Google Trends

You can use the same to search for relevant search terms specific to your business.

By leveraging these tools, you can identify trends, make data-driven decisions, and refine your marketing strategies for better results. 

If you use SEO to distribute content, Semrush is amazing for analytics in that regard. To decide if Semrush is the tool for you, According to this Semrush review by Attrock

Marketing analytics platforms provide features such as 

  • Data visualization
  • Campaign tracking
  • Customer segmentation 
  • Attribution modeling

These tools allow you to measure the effectiveness of your marketing efforts, optimize resource allocation, and identify areas for improvement. 

By leveraging analytics and reporting tools, you can gain a comprehensive understanding of your marketing performance and make informed decisions to drive overall operational efficiency.

6. Utilize Collaboration and Project Management Tools

Efficient collaboration and project management are critical for marketing teams. Even more so in the healthcare industry, which is characterized by the speed of information flow. Moreover, for industries like healthcare, where privacy is paramount, incorporating HIPAA compliant video conferencing solutions like iotum ensures secure communication channels while adhering to stringent regulatory standards, safeguarding sensitive patient information during remote interactions.

Invest in collaboration tools that make communication, file sharing, and task management easier and faster. Collaboration platforms and platforms for business communication provide features like task assignment, document sharing, real-time communication, and workflow automation software like Zapier.

Project management tools help you stay organized, track project progress, and ensure the timely execution of marketing campaigns, fostering efficient teamwork.

Effective project management not only improves operational efficiency but also promotes better coordination and alignment within your marketing team.

By putting these collaboration and project management tools to good use, you can:

  • Enhance team productivity
  • Streamline project workflows
  • Ensure effective collaboration across different stakeholders 

7. Embrace Continuous Learning and Professional Development

If you want to stay ahead in the ever-evolving healthcare marketing landscape, investing in continuous learning and professional development is not an option but a necessity.

Attend industry conferences, participate in webinars, and stay updated with the latest trends and best practices. Invest in learning and development platforms and training courses.

When you invest in your growth, you can bring innovative ideas and strategies to your healthcare marketing efforts, setting yourself and your business apart from the competition.

Continuous learning also enables you to stay informed about regulatory changes, advancements in technology, and evolving patient preferences. 

Keep yourself abreast of industry trends, so you can adapt your marketing strategies accordingly. 

Final Thoughts

The healthcare sector is highly competitive with various players vying for the attention of the same people.

With the right approach, tips, and marketing tools for healthcare businesses, you can get the most out of this spend. 

If you use the right tools, you can effectively promote and grow your business.

The kind of stuff that Social Hire do...

At Social Hire, we don't just do social.

We're an organisation that helps our clients boost their social media marketing by providing social media marketing on a monthly basis.

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