How to Boost Your Small Business with Social Media Analytics Tools

By Gaurav Sharma

You’ve spent hours creating the perfect social media strategy: engaging captions, eye-catching visuals, and strategic hashtags. You hit publish and turn on your browser push notifications, confident that your message will resonate with your audience.

But how will you tell your social media marketing tactics are working? Are you reaching the right people? Are your posts sparking the engagement you crave? The only way to be sure is by using social media analytics tools. These platforms offer deep insights into what drives results and needs refining. 

The best social media analytics tools for marketers highlight their features, pricing, and what makes them unique.

What Are Social Media Analytics Tools? 

Before I get started with the best social media powerful tool for small business owners, you should first understand what they are. Simply put, social media analytics tools are software applications or platforms that you can use to track, analyze, and interpret data from your social media accounts.

These tools provide insights into engagement rates, follower growth, content reach, and more. You can use them alongside social media management software for small businesses to make data-driven decisions and refine your strategies. 

4 Best Social Media Analytics Tools for Marketers 

By April 2024, there were over 5 billion social media users. You can leverage this vast audience to expand your reach and engage with your target audience.

Image via DataReportal

However, to effectively tap into this potential, you need analytics tools to monitor, measure, and optimize your social media performance. 

Here are the five best social media analytics tools for marketers:

1. Social Status

Image via Social Status

Social Status may be your best bet if you are looking for a dedicated social media analytics tool for marketers. It provides detailed performance reports across multiple social networks and is ideal for small to mid-sized businesses. 

Key Features 

• Organic and Paid Tracking: Social Status allows you to analyze the performance of both organic and paid social media campaigns.
• White-Label Reporting: The tool allows you to customize reports with your branded logo for a professional touch. 
• Competitor Benchmarking: Social Status enables you to track and compare your competitors' social media performance.
• Exportable Reports: You can easily export reports in various formats, including PDF and PowerPoint, making it convenient for presentations and sharing with clients.

Pricing 

Image via Social Status

Social Status offers tiered pricing plans that you can choose from depending on your needs: 

• Free version
• Micro: $9 monthly
• Starter: $29 monthly
• Pro: $49 monthly
• Business: $99 monthly
• Agency: $199 monthly

2. Sprout Social 

Image via Sprout Social

Sprout Social is a powerful social media management and analytics tool that can help you improve your social media strategy. It offers a unified view of your performance across various platforms, providing insights into engagement, audience demographics, and competitor analysis.

Key Features 

• Social Listening: The tool monitors brand mentions and industry keywords, helping you identify trends and measure brand sentiment. 

For instance, you may discover that an Instagram Shop for Shopify is just what you need to capitalize on a growing in-app purchase trend.

• Custom Reporting: Sprout Social allows you to create custom reports, focusing on the metrics that matter most to your campaigns.
• Team Collaboration: This tool offers features that facilitate collaboration among team members, including task assignments, approval workflows, and shared content calendars.

Pricing

Image via Sprout Social

Sprout Social offers several pricing tiers, including: 

• Standard: $199 monthly
• Professional: $299 monthly
• Advanced: $399 monthly
• Enterprise: Custom Pricing

3. Hootsuite

Image via Hootsuite

Hootsuite is a social media management veteran. It offers a user-friendly interface and powerful social media analytics capabilities. It allows you to schedule posts, monitor brand mentions, and track key performance indicators (KPIs) across all your social channels.

Key Features 

• Multi-Platform Support: Hootsuite supports many social media platforms, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest.
• Social Listening: Hootsuite's social listening capabilities enable you to monitor brand mentions, track keywords, and stay updated on industry trends.
• Bulk Scheduling: The tool allows you to schedule content in advance across various social media platforms, saving valuable time.

Pricing 

Image via Hootsuite

Like most social media analytics tools, Hootsuite offers tiered pricing based on your requirements:

• Professional: $99
• Team: $249
• Enterprise: Custom Pricing

4. Buffer 

Image via Buffer

Buffer is one of the most popular social media management tools for marketers, known for its simplicity and ease of use. While its analytics capabilities may not be as in-depth as other tools, it provides clear and actionable post-performance and audience engagement insights.

Key Features

• Analytics and Insights: The tool provides detailed social media post performance, audience engagement, and reach analytics. 
• Content Suggestions: Buffer offers content suggestions based on trending topics and user interests, helping you streamline your digital marketing tactics, maintain relevance, and boost engagement.
• Pablo (Free Image Creation Tool): This feature enables you to create visually appealing social media graphics within the platform.

Pricing 

Image via Buffer

Buffer offers several pricing plans starting from:

• Free Version
• Essentials: $5 monthly
• Team: $10 monthly
• Agency: $100 monthly

5. Sotrender

Sotrender is an excellent choice if you’re looking for a robust social media analytics and reporting tool that caters to businesses of all sizes. With its extensive feature set and user-friendly interface, it’s ideal for marketers aiming to enhance their social media strategies.

Key Features

• Organic and Paid Tracking: Sotrender allows you to analyze the performance of both organic and paid social media campaigns across multiple platforms, providing a holistic view of your social media efforts.
• Advanced Reporting: This feature allows you to generate detailed reports on engagement, reach, and demographics, with the convenience of automated scheduling.
• Competitor & Influencer Analysis: The tool enables you to benchmark against competitors and track influencer performance to ensure they align with your brand’s goals.
• Ads Optimization: Sotrender helps you maximize your Meta ads’ effectiveness with AI-driven recommendations, achieving better results without increasing your budget.

Pricing

Sotrender offers flexible pricing plans designed to meet the needs of various businesses:

• Free Trial: Explore all features for 14 days
• Starter: $59/month
• Growth: $110/month
• Premium: $195/month
• Ultimate: $331/month
• Enterprise: Custom pricing available upon request

 

Ready to Choose the Best Social Media Tools for Marketers?

Selecting the right social media analytics tool depends on your specific needs, budget, and the complexity of your social media strategy. 

Sprout Social and Hootsuite offer comprehensive solutions if you’re looking for analytics and management features. On the other hand, Social Status and Buffer provide more focused, budget-conscious solutions. 

Ultimately, the best tool for you will align with your marketing goals, provide the insights you need, and fit within your budget.

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