How to Measure Campaign Success Using Important Content Marketing KPIs
By Shane Barker
Gauging how successful your content marketing strategies are can be challenging. But well-defined goals and measurable KPIs (key performance indicators) can simplify the task for you.
So, how can you define the right KPIs for your campaign?
Let me tell you how:
If you want to establish relevant and measurable KPIs, it’s important to figure out what you want to achieve from your campaign.
Based on your campaign goals, you can easily determine and track the key metrics that can help you evaluate success. For example, you need to write a professional meeting agenda template to deliver a clear message about your meeting.
Let’s take a look at some of the most common content marketing goals and the KPIs that can help you track your campaign’s progress.
Goal #1: Drive Conversions
First of all, you need to define what exactly do you mean by conversion?
Do you want your content to generate new leads, increase purchases, get more downloads to your app or ebook, or increase signups for a free trial of your tool?
Some of the KPIs you can track results include:
- Number of leads generated
- Number of transactions
- Revenue generated
- Click-through rate
- The open rate of your email
- Use Microcopy in web design
- Number of views on your product page
Goal #2: Increase Brand Awareness
Do you want to get more people to know about your brand, products, and services?
Some of the KPIs you can track include:
- Keyword rankings
- Social mentions
- Brand sentiment analysis
- Number of likes and shares
- Number of backlinks
You can write engaging and optimized content for better product engagement and get better ROI.
Goal #3: Generate Engagement
Is your audience interacting with your content?
Do you want them to engage with your content more often?
Some of the KPIs you can track include:
- Number of comments, shares, and tags
- Time spent on your web pages
- Pages viewed per session
- Number of pageviews
- Website visitors' data
However, to track all of these KPIs, it’s essential that you have some knowledge of analytics. A degree in analytics would provide you all the required skills that you’d need to track the performance metrics of your campaigns.
This would enable you to find trends in your KPIs and test them to optimize your campaigns even further.
Want to learn more about choosing the right content marketing KPIs?
Check out the detailed infographic below, first published on ShaneBarker.com. It offers information about various goals and the KPIs you can use to track them.
Infographic via shanebarker.com
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