How to Win the Web With Better Content Practices

By Tony Ademi

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Your website is the face of your company, and putting out the right content is important for the long-term success of your company and its future endeavors. The rule is simple, if you aren’t following the right practices and writing poor content, you won’t be attracting as many visitors as you should. 

On the other hand, if you are putting out the right content, your blogs aren’t only going to gain more shares, likes, and even backlinks, but they’ll attract many more visitors who will click on your website and skyrocket your online presence. 

Let’s not wait any longer because in this article, we’ll dive deeper into learning more on how you can take over the web by creating awesome content. 

Identify your target audience and competitors 

Your audience finds value in your content and visits your website to answer questions they have unanswered. Your target audience should find an answer in each article they read from your website. 

Before you start the content creation process, here’s what you need to do: 

  • Define your target audience: Define your audience’s demographics, preferences, pain points, and online behaviors. The more data you gather about this, the more helpful it’ll be for you to create content that is oriented toward them. To make everything more helpful, create a buyer persona. This is a detailed description of who your target audience is. The more information you gather, the better it’s for you. 
  • Analyze competitor content: It’s always good to learn more about the content that your competitors create. Analyze your strengths and weaknesses, the type of content formats they’re using, the level of audience engagement they reach, and the topics they are covering. Your analysis can help you learn more about the content gaps you need to fill in and the unique angles you can explore. 

Defining your target audience and analyzing competitors’ content gives you a better idea of defining your web content goals. This helps increase web traffic, generate leads, increase brand awareness and allows you to create content that is in line with your objectives. 

Use subtitling and transcription services

It’s not a surprise to include videos on your website to gain better reach. This is especially a popular option for media production and distribution teams. Media production teams use transcription editors to create and translate their scripts, allowing the editing team to choose which parts should be included in the final script. 

Media production subtitling is important when you want to reach an international audience. This is logical since the entire world doesn’t speak English, and if your target audience is global, or includes countries that don’t speak English, you need to use subtitling and transcription services. 

Depending on which transcription service software you choose, it’s important to choose one that supports the languages your audience speaks. Subtitling services have been around for some time and with the help of technology, they’re getting more accurate. 

Conduct keyword research  

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You are never losing when you do keyword research. Writing blogs is part of the brand’s journey and using the right keywords is your guide. Keywords are guidance to what you should build while creating content. 

Moreover, let’s not forget that other than creating high-quality content, using the right keywords helps you rank higher on search engines. There are always popular tools you can use for finding the right keywords for your target audience. Here are some we recommend to you: 

  • Semrush 

  • Google Keyword Planner 

  • Ahrefs 

  • Keyword Surfer 

These keyword tools are great in showing you which keywords are right for your content and which ones are competitive. Unless your website is generating so much traffic, it’s always better to use keywords that are less competitive. 

If your website isn’t generating too much traffic and you are using competitive keywords, you won’t stand a chance since this indicates that there are too many websites that are creating similar content and using the same keywords. 

Hire an SEO copywriting agency 

If you want to create more attractive content that will rank higher on search engines, but can’t dedicate enough time in doing so, you can always hire an SEO copywriting agency. Copywriting agencies have extended experience in helping you create compelling content and specialize in implementing SEO practices. 

To make everything easier for you, we’ve come up with some SEO copywriting agencies that can help you rank higher on search engines and help you create high-quality content: 

  • Skale: Experts in content and copywriting and one of the fastest-growing SaaS companies in the world. Skale’s team of SEO experts is experienced in doing extensive research and great at educating and nurturing readers throughout the sales funnel. In a course of six months, they managed to increase organic signups for their clients by up to 283%. The extensive research helps you not only stand out from competitors but keeps you up to date with industry standards.

  • Zenith Copy: Helps businesses succeed long-term through their copywriting skills. If you are on a budget, Zenith Copy is going to be the right choice for you. All services include keyword research and recommendations, SEO copywriting, and content calendar creation.

  • WebFX: With more than 25 years of experience, WebFX is an award-winning copywriting agency that has managed to generate more than $6 billion in sales and nearly 8 million leads for its clients. If you choose to work with them, know that they have more than 1.5 million working experience hours in multiple industries, so you won’t be making a mistake. 

SEO copywriting services are essential for improving your online visibility and increasing conversions, and not to forget, increasing your revenue. While we mentioned three great SEO copywriting agencies, it’s always important to see how they fit in with your requirements. 

Create User-Generated Content (UGC) and leverage it on social media platforms 

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UGC is content created by your target audience (customers). UGC is great for improving your brand’s image and building long-term customers. 

Maybe you’ve heard before that word of mouth is the most powerful marketing tool. Well, guess what? UGC promotes word of mouth since every story you share from your customers means that all their friends and family members will automatically check it out as well. 

You can easily create user-generated content in the following ways: 

  • Collecting feedback about your products 

  • Receiving feedback about new product features

  • Running ad-hoc campaigns 

  • Ad promotions 

After you’re done creating your UGC, it’s now time to leverage it on social media platforms. Choosing which social media platform you can use for leveraging your website’s content will strongly depend on where your target audience is most active. 

Let’s dive deeper into learning more about which areas each social media platform specializes in:

  • Facebook: Great for videos and curated content

  • Instagram: Creating stories, sharing reels, and posting photos

  • TikTok: If you like to share content in video form, TikTok is your bingo 

  • Twitter: News, GIFs, and blog posts 

  • Pinterest: You can share content through infographics 

Combining social media engagement with your UGC creates a synergistic effect. In fact, statistics show that ads featuring UGC on social media networks will show 73% more positive comments compared to traditional ads. 

Include Call-to-Actions (CTA) 

CTAs are the final step of perfecting your content and what encourages users to take action. CTAs need to make your customers interested enough to take action or in short, create a sense of urgency. Here are some CTA tips to follow: 

  • Use action words: Build a sense of urgency. Some popular words that can get the job done include: “Buy now”, “Shop now”, “Subscribe”, “Learn more”, “Swipe up”, “See more”, “Download”, and “Sign up”. 
  • Keep it short: Always avoid using long CTAs on your web page or ad. Your message will stand out much more. 

CTAs, in other words, are considered the final step of what lures readers into learning more about your content. Always remember that CTAs are connected to your website’s content and if it isn’t good, you can easily lose lots of interested readers. 

Always update your content strategy practices 

Before you do anything, always understand your audience and what kind of content they want. It’s also important to understand your competitors and see what kind of gaps you can fill that they are missing. 

Each practice mentioned in the article matters and contributes to improving your website’s content. Website content impacts engagement rates and improves your conversion rates for your online business. 

About The Author: 

Tony Ademi is a freelance SEO content and copywriter. He has been in the writing industry for three years and has managed to write hundreds of SEO-optimized articles. Moreover, he has written articles that have ranked #1 on Google. Tony’s primary concern when writing an article is to do extensive research and ensure that the reader is engaged until the end.

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