The Rise of Influencer Marketing Platforms: What Brands Need to Know
By Victoria Fischer
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Influencer marketing has become an integral part of most marketing strategies nowadays. And rightfully so, since it is proven to be one of the quickest ways to reach a brand’s target audience.
Because the demand for influencer marketing continues to rise, specialized platforms have appeared. Influencer marketing platforms rely on resource-demanding technology, which requires reliable virtual server hosting to manage data processing algorithms. Therefore for best results, it is important to choose a platform that is solid.
In this article, we will explore what brands need to know when considering influencer marketing.
About Influencer Marketing and Influencer Marketing Platforms
Influencer marketing implies brands collaborating with influencers to promote their products. The main principle of promotion in this case is a recommendation of the product by content creators.
Influencer marketing can positively affect the brand’s visibility. A well-executed influencer marketing campaign gives a brand sufficient exposure to remarkably increase brand awareness. It can also drive sales through exclusive promotions and discounts created for the influencer’s audience. Such an approach pushes people to take immediate action, which results in more sales for the business.
Considering how many content creators there are, the need for software that would automate finding relevant influencers was huge. However, influencer marketing platforms do more than just help you find the right content creators, they also simply campaign management, and provide insights on campaign performance. These platforms serve as one all-in-one solution for managing collaboration with influencers.
Why Should You Consider Using Influencer Marketing Platforms
Influencer marketing platforms are created to simplify collaboration between agencies and brands. The most tangible benefit of such platforms is that they can save a lot of time, and here’s how.
Find Suitable Influencers Fast
Manually looking for influencers and checking social media profiles one by one can be exhausting. An influencer marketing platform can help you find influencers quickly by offering a filtered search based on specific parameters, including industry, audience demographics, engagement, and so on.
Manage All Influencers Under One Roof
Managing relationships with influencers requires a lot of focus, and it might feel more difficult when managing each collaboration separately.
Solid influencer marketing platforms have databases, which help organize cooperations in a way that allows you to see which one is performing best. You can track the communication and have your influencer contacts all in one place.
Manage Campaigns
Following the same principal, tracking the performance of each campaign separately takes a lot of time and energy. Influencer marketing platforms allow you to track different stages of your campaigns and be more efficient by sorting them by progress. In any case, it is much easier to manage your campaigns from unified dashboards.
Some platforms offer a notification system that lets you know when something needs your attention and reminds you to get back to someone so that you don’t miss out on important steps you need to take.
Boost Sales with Discounts and Promo Codes
The goal of every marketing effort is to increase sales. Influencer marketing helps you increase sales through promo codes, and discounts offered to the influencer’s audience; affiliate links can be used here, where the influencer gets a certain percentage from the sales made using the influencer’s promo code.
Influencer marketing platforms can help you set a clear commission structure or offer a more streamlined selling process by directly connecting your account with e-commerce platforms.
Track Progress
It’s difficult to know if your campaigns are working when you don’t have the tools to track their success. Influencer marketing platforms offer metrics for campaign performance, and some even offer insights into the results achieved and what could’ve been improved along the way. They measure total reach, the amount of time promo codes are used, clicks, engagement, etc.
These platforms help you collect vital data on your past collaboration to help you make informed decisions in the future.
Especially if you’re at the beginning of your influencer marketing journey, and want to avoid mistakes affecting your budget, you need tools that will help you measure the success of your collaborations, and influencer marketing platforms offer just that.
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