What should you post on social media?

By Michael Doe

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Social media is a powerful tool with which businesses can connect with customers and create relationships. But, what should you post on social media? There are many types of content that you can share, and it's essential to tailor your posts to the audience. This blog post will discuss the different types of content you can share on social media and share some tips on creating successful social media campaigns.

What are the social media goals for your business?

As a business owner, you may be wondering what social media goals you should set for your company. There are several factors to consider, but some common goals include increasing brand awareness, fostering customer loyalty, and generating leads.

Increasing brand awareness is all about getting your name out there and making sure potential customers know who you are and what you do. You can do this by posting engaging content, using relevant hashtags, and partnering with influencers in your industry.

Fostering customer loyalty is all about creating an emotional connection with your customers. You can do this by providing excellent customer service, sharing valuable content, and showing appreciation for their business.

Generating leads is about driving interested prospects to your website or landing page. You can do this by running ads, publishing helpful blog posts, and offering free resources like e-books or webinars.

By setting clear social media goals, you can ensure that your efforts are focused and aligned with your overall business objectives. What social media goals will you set for your company?

When creating a social media post for your business or brand, what should you consider?

Any business or brand that wants to create a social media post should consider a few key elements. First, it's essential to decide what kind of message you want to communicate. Are you trying to promote a new product or service, share some industry news, or simply engage with your customers? Once you know what you want to say, you need to choose the right platform. Each social media site has its tone and demographics, so it's crucial to select the one that makes the most sense for your business. For example, Facebook might be a better choice than LinkedIn if you're targeting young adults. Finally, don't forget to proofread your post before hitting publish! A few typos can quickly turn customers off. By taking the time to plan and edit your posts, you can ensure that they effectively communicate your message and help grow your business.

How can you create informative and exciting content for your followers or friends on social media platforms?

When it comes to creating content for social media, it's essential to strike a balance between informative and exciting. Too much of either, and you risk losing your audience's attention. So how can you create content that is both informative and interesting?

One way is to focus on quality over quantity. Instead of churning out a bunch of low-quality posts, take the time to create a few great ones. Your followers will appreciate the effort, and you'll be more likely to keep their attention.

Another way to create informative and engaging content is to mix things up. Alternate between longer posts with lots of information and shorter, more lighthearted ones. Add in some photos or videos, or even just mix up the format from time to time. Doing this will keep your followers engaged and prevent them from getting bored.

So there you have it: a few tips for creating informative and exciting content. Keep these in mind the next time you log onto your social media account, and you're sure to see better results.

What are some other ways to optimise your social media presence for success?

  1. Make sure your profile is complete and up-to-date. This includes a profile picture, a brief bio, and links to your website and social media accounts.
  2. Use high-quality images and videos. If you're sharing a blog post, include an attractive image that will capture people's attention.
  3. Write an engaging copy. Your posts should be interesting and worth reading – not just a list of links or promotional material.
  4. Don't cram too much into one post. Keep your posts short and to the point so that people can skim them without getting overwhelmed.
  5. Pay attention to timing. Posts that are shared during peak hours (between 12 pm and 12 am EST) are more likely to be seen by a larger audience. Read more about this below.

What are some tips for creating engaging social media content that people will want to share? 

Anyone who has ever scrolled through social media knows that there is a lot of content to sift through. So, how can you make sure that your content is engaging and worth sharing? Here are a few tips:

First, consider your audience. Who are you trying to reach with your message? Once you understand your target audience well, you can tailor your content to appeal to their interests.

Next, keep it fresh. Social media users have short attention spans, so keeping your content interesting and relevant is important. Try to mix things up by using a variety of formats, such as photos, videos, infographics, and short blog posts.

Finally, don't be afraid to experiment. With so much content out there, it can be tempting to play it safe and stick to what you know. But sometimes, it pays to take a risk and try something new. So go ahead and experiment with different types of content and see what resonates with your audience.

What type of content is most engaging on social media platforms like LinkedIn, Facebook, Twitter, and Instagram?

Businesses need to consider what type of content is most likely to engage their target audience when it comes to social media. For example, the most engaging type of content on LinkedIn is helpful content, thought-provoking, or both. For example, a blog post that offers actionable tips for improving one's business skills would be considered valuable content. A blog post that explores the different factors that go into successful businesses would be considered thought-provoking content. The best content is usually a mix of both. For example, a blog post that offers tips for improving one's business skills and provides insights into the different factors that go into successful businesses would be considered highly engaging.

With platforms like Facebook, it's important to remember that people are there to connect with friends and family, and they're not necessarily in the mood to be sold to. That's why the most effective content on Facebook tends to be timely, relevant, and valuable. For example, if you're a business that sells products related to the outdoors, posting about the latest hiking gear or sharing a beautiful photo from a recent hike is more likely to generate engagement than a post about your latest sale. The key is to create content that will add value to your audience's lives and make them want to return for more.

Platforms like Twitter have become essential for businesses, providing a way to connect with customers and promote their products or services. But what type of content is most engaging on this platform?

According to the American Press Institute, tweets with images get 18% more clicks, 89% more favourites and 150% more retweets. This makes sense, as people are more likely to stop scrolling and take notice of an image than they are text. However, the image should be relevant to the tweet, as users are likely to lose interest if it is not quickly. Another important factor is timing. Tweets published during peak hours are more likely to be seen and engaged with than those posted at other times. This again suggests that relevance is key; if users see a tweet that is not relevant to their interests, they are less likely to engage with it.

Finally, it is important to keep your tweets brief. While longer posts can be engaging, users are more likely to skim them or scroll past them altogether. For this reason, it is often best to stick to shorter, concise tweets that make a clear point.

Visual content is often the most effective when it comes to platforms like Instagram. This could include things like product photos, behind-the-scenes shots, infographics, and other types of visuals that are eye-catching and informative. In addition to great visuals, it's also vital to craft compelling captions and hashtags that will encourage people to like, comment, and share your posts. By taking the time to create high-quality content, you'll be more likely to attract attention and engagement from potential customers on Instagram.

What time of day is best to post on Social Media?

While there is no definitive answer to this question, there are a few things to consider when deciding what time of day to post on social media. One factor to keep in mind is the time zone of your audience. If most of your followers are in a different time zone, you'll want to adjust your posting schedule accordingly. Another thing to consider is the type of content you're sharing. For example, if you're sharing news or information, you'll want to post during peak hours when people are most likely to be online. However, if you're sharing more personal content, you may want to post during off-peak hours when people are more likely to have time to read and respond. Ultimately, there is no wrong time to post on social media, but taking the time to consider your audience and your content will help ensure that your posts are seen and appreciated.

For example, if you’re targeting working professionals in the US, you’ll want to post during business hours – between 9 am and 5 pm EST. But if you’re targeting a global audience, you’ll need to be more mindful of time zones and post accordingly.

In general, though, a few times of day tend to be more effective for posting on LinkedIn. For example, early morning tends to be a good time, as people check the platform before starting their workday. Lunchtime is also a popular time to check LinkedIn, as people take a break from their workday to catch up on the news and connect with their network. And late afternoon/early evening is another good window, as people unwind from their workday and scroll through their feed.

Alternatively, any time is a good time to post on Facebook! Just kidding. Seriously though, when it comes to finding the best time to post on Facebook, there are a few things to consider. First, think about your audience. When are they most likely to be online?. For example, If you're targeting stay-at-home moms, the best time to post might be during the day when their kids are in school. If you're targeting working professionals, on the other hand, the best time to post might be in the evening or on weekends. Second, consider the purpose of your post. For example, are you sharing a news announcement that everyone will want to know about right away? Or are you sharing a funny meme that will be just as entertaining whether people see it today or tomorrow? Keep these factors in mind when deciding when to hit "publish", and you'll be sure to get the most engagement on your posts!



Social media posts are a great way to connect with followers and friends and provide valuable information. When creating social media content, it’s essential to consider your goals for the post and what will be most interesting or useful for your audience. 

Our team can help you create informative and engaging social media content that helps you reach your target market and achieve your business goals. Have you tried any of the techniques we shared in this blog post? Let us know how they worked for you!

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