You wait all day... then 3 turn up at once...

By Emma Saldanha

Share on: 

We have all experienced this; you've been stood at the bus stop for 10 minutes waiting for your bus to turn up, and then 3 arrive at the same time. Very annoying!

Running your own business can be like this at times. You wait for customers to contact you but nothing happens, then suddenly you get an influx of enquiries that come in at the same time. This often happens with businesses who products or services are seasonal. 

This made me wonder; "How can you create a steady flow of clients all year long?". 

The advice I got from other business owners and articles that I have read all gave different suggestions, but, the one common theme that ran through them all, was, diversification.

If you want your business to survive the quieter periods, you have to be prepared to diversify (change) your product / service, and, the way you market these as well. 

This can seem like a daunting task, but it doesn't have to be . It could be as simple as adding a new product line that is aimed at a different clientele or adding value to an existing product or service. 

Finally, don't be afraid to try different ways to attract new customers. Word of mouth recommendation is the best form of client attraction, and social media comes in a close second. When people like your business they will talk about it on social media. Harness this by asking your clients to recommend your business to their followers, or, post a praising review on your Facebook page.

Such a simple thing can make a big difference to your business.

Learn more about Social Hire

The Social Hire team never just do social media marketing.

Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!

We create and implement original social media marketing plans that help our customers accomplish their organisational objectives and build up their online footprint.

Our team of managers are a team that assists our partners improve their presence online by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's social media marketing.

You might like these blog posts How to Drive Real Results with Paperless Onboarding, 5 Social Media Marketing Facts Crucial for a Successful Marketing Campaign, How to Manage a Social Media Crisis, and Stop the Annual Performance Review Event, Try This.

  Back to Small Business blogs