To say we are living in one of the most competitive and challenging of times would be an understatement. The issue is far more complex than one could imagine. Each year millions of students are graduating from institutions around the world. These candidates are more skilled and employable than ever before but the fluctuating and volatile economic situation, the changing labour rules and immigration norms, changing political scenarios; coupled with various other factors have made things increasingly challenging for these skilled job seekers. Competition is ripe and opportunities are less. In this scenario Social media boom has become such a blessing for job seekers - to stand out from the crowd, find the right employment and be found by the right employer.
A recent article on a very popular business website said ‘93% of recruiters and 38 percent of job seekers are using LinkedIn’. Professional business networking sites like LinkedIn, XING and Viadeo have become extremely popular among both job seekers and employers alike. Unfortunately, this has also attracted the attention of a new breed of professional frauds and scammers and given way to a new trend of HR scams. A section of people are using LinkedIn to trap desperate job seekers and are tricking them into parting with their personal information. The info gathered in this method is sold offf to database companies. A more serious aspect of this scamming practice is that besides info stealing the scammers also make gullible job seekers click links (shortened using URL shortners) to malicious websites . Clicking such links results in the computer automatically downloading keystroke logging Malware – which can steal all the information from the computer and lead users to becoming victims of identity theft.
A detailed look at most job groups on LinkedIn will reveal that the boards are filled with countless bogus recruitment offers on a daily basis. Scammers have found this a viable option of tricking people who are looking for job.
LinkedIn is a professional network that claims they have over 225 million professional’s profiles online. We are not sure how many of those 225 million profiles are probably ‘bots’, fake profiles created by unscrupulous people for nefarious purposes. Bitdefender, maker of anti-malware software recently warned about a new virulent campaign on LInkedIn that lures victims with exciting job offers from the fake profile of an attractive female recruiter.
The very nature of online networking means establishing connections with strangers based on the information they provide on their professional profiles. We are not so sure this information is authentic and are left with little means to verify whether it is 100 percent true. We go by face value and this is precisely what the fraudsters are trying to capitalize on. The ease with which one could pick a random models picture from Google images and create a fake professional profile has increased this problem, but then there are ways to handle such people online and this is what I am going to talk about below.
I helped expose a major HR scam in UAE in 2012 which got featured in most leading news portals across UAE incl Al Jazeera, Arabian Business, Arabian Gazette, Sail, Reputed Blogs Two years have passed since I conducted an agressive Social media crusade against fake profiles but the problem largely remains and perhaps has gotten even worse. In this article I am going to examine why such fake profiles exist, what are the signs of such fake profiles, and how you can spot such fakes online.
With an extensive research on this topic, I’ve figured out the below are some of the most common reasons why people create fake profiles on LinkedIn. The below are just examples in no particular order:
The signs of fake profiles are varied and generally fall into the following issues/categories based on my own understanding of this. However please take into consideration that the below signs individually do not indicate a fake profile, but multiple signs within a single profile vastly increase the chances of the profile being fake.
1. Name issues:
Name issues are within the name of the suspect profile.
2) Picture issues:
Picture issues are within the suspect profile picture itself. The fake profile pictures could be stolen from many different places. Initially people just copied photos of famous celebrities. Later they started to copy photos of CEOs of popular companies, socialites and from stock photo services such as Getty Images. Using photographs models stolen from fashion and film websites are also very common. By a simple Google Reverse image search (dragging an image and dropping it onto the Google images search box) - one can find the source of the image and similar images on the internet. This often leads to the legit profile in most cases. One could also use TinEye.com which helps to find the real source of an image.
Fake profile photos generally have one or more of the following characteristics:
3. Education Issues
Fake profiles often have problem with listing about their education. Very often, fake profiles list top class universities, generic name universities, or sometimes don’t list any universities or educational information at all.
Here are some of the signs of a fake education:
4. Employment Issues
Fake Profiles on LinkedIn, often have fake references as anybody can claim to have worked for any company, even if that company has a presence on LinkedIn itself. Most fakers are not that bold though. They will simply make up a name for their alleged place of employment.
Here are the signs of fake employment history:
What's wrong with the above profile?
Here is an illustration of how to verify whether a profile is fake or real. When in doubt follow these simple steps. Enjoy the full benefits of LinkedIn and find a rewarding career while staying safe from online scammers and Dubious HR’s
LinkedIn Original Post: http://goo.gl/ngckI9
Connect with me on Linkedin: https://www.linkedin.com/in/blogliterati/
Connect on Facebook: https://www.facebook.com/Blogliterati/
Follow me on Twitter: @Blogliterati
We won't just do social media strategies. Social Hire will work with you to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on campaigns that aren't right for your organisation, if it doesn't get your organisation the difference you need - we prefer a better approach. When your business utilises social media management, Social Hire get your brand the exposure it needs and offer your business the lift it needs to improve.
Our digital marketing managers are the wizards that can give you the insight you need to develop your business. Have you had enough of making complex personnel choices that don't work well for your digital presence?
The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your online marketing management.
Our team of managers are a team that assists our partners improve their presence online by producing online marketing services on a regular basis. Our service is transparent and economical, which ensures that you get a great service and results that make a difference when you utilise our services. We arrange many different marketing services for enterprises from small businesses to large corporations to help make the most of of your company's social media marketing.
You might like these blog posts Scaling Up Part 3: Timing is Everything, Data Encryption Simplified For Small Business Owners, Retaining Younger Workers: How Will Gen Z Change the Millennial Workplace?, and 5 Reasons Internship Programs are Valuable to Your Business.