In the past couple of decades, the internet has changed not only the whole world, but the job market, too. And in some form or another, everyone has interactions with the World Wide Web. Like it or not, your web presence is a thing, and it doesn’t look to be going away anytime soon.
With so many different ways of presenting oneself on the internet nowadays, it’s difficult to curate your social media to your best advantage. Trying to achieve an instagrammable life is one thing, but have you also considered your web presence in its professional aspect? You as a person and you as a job candidate might feel super distinct, but for any employer having a quick browse, they aren’t. So here’s how to avoid social media mishaps, and even utilise your online persona in order to maximise job success.
It seems like (and, to be honest, is) kind of a boring task, but taking a few minutes to review your Facebook settings is the very first step in curating a more employable online presence. If you don’t believe me, just go and take a look at your profile through a potential employer’s eyes. See, I told you.
Even the most tightly locked up Facebook profile still has a small picture visible to the public. So just try to make sure it’s inoffensive and impossible to be misconstrued.
This either means maintaining a mild yet professional presence, or again, getting those privacy settings on lockdown. Another good tip if you want to keep your open profile is to just keep your full name off the account. That way, it won’t be so easily search-engined.
Twitter, we all know, is the land of both the stupid, immature joke and the quick, angry, sweary retort. Neither of these exactly scream “potential employee of the month.” Either keep a lid on them, or go private.
If it suits the job sphere you want to go into, why not have a professional account set up? If you maintain an active presence tweeting about the right kinds of things, it could turn out to be a boon for your job application.
Everyone has a Twitter account, so hunt out the ones that you think could be helpful in your job search. Following and interacting with the right people makes you look good – plus, you could even come across a job opportunity this way.
If you’re a regular social media user, just add checking LinkedIn to your usual daily repertoire. Add people, message people, follow companies – just give it a few minutes a day, much like you would with any other social media platform. It’s easy to tell if a profile has been languishing, and an active profile is not only much more professional seeming, but could also get you some opportunities.
One extremely useful and often overlooked aspect of LinkedIn is it tells you if your profile has been viewed. So if someone checks you out in a professional manner, why not reach out? They might have something in mind for you. Even if they don’t, it shows you’re proactive and pay attention if nothing else, which are undeniably positive professional qualities. Plus, you don’t have anything to lose!
The team at Social Hire won't just do social media management. Our team work with you to ensure your business sees great value from the service and that your team gets tangible results.
What the Social Hire gang loves is making a difference for our clients, and we don't want to waste your, or our resources on marketing for marketing's sake, if it doesn't get your organisation the impression you need - we take a different approach.
Our digital marketing managers are the wizards that can give you the insight you need to grow your business. Have you had enough of making difficult personnel choices that don't work well for your online marketing?
Is it important to you to increase the digital footprint of your business by utilising online promotion, but can't work out how to begin?With the professional understanding of our digital experts working in your business, you can begin to see interaction, brand loyalty and enquiries get better without having to take your team out to spend time on ineffective marketing strategies, or spend money on a internal marketing manager with a view to get results that may not deliver!
We create and implement original social media marketing plans that help our customers accomplish their organisational objectives and build up their online footprint.
Our specialists are a team that assists our partners improve their presence online by giving online marketing on a regular basis.
You might like these blog posts Which Social Media Channels are Right for your Business?, 4 Social Media Marketing Tips to Grow Your Small Business, 6 Mistakes Small Businesses Make with Social Media Ads (and How to Avoid Them), and Talent Mobility Will Make You See the Importance of Employee Happiness.