Since attracting top talent is a very important part of the success of any business, your recruitment methods need to adapt and stay on top of trends. It's possible to attract the employees that you want through social recruitment. However, if you aren't getting the results that you want, it may be time to figure out what you're doing wrong in order to make it right. Here are the top 3 signs that you need to change your social recruitment methods
It's hard to attract people to a company that isn't clear about its identity and what it stands for. Whether you want to or not, you brand your company with every social media post that you make. A corporate law firm is likely to have very different social media posts to an advertising agency, and that' a good thing as it will help people to see whether it's a company that they would fit in with or not. You also need to be consistent with your brand on social media so whilst you may decide to talk about slightly different things on Facebook compared with LinkedIn the brand values and tone of voice must remain the same.
Take action: Set specific guidelines for how you want to brand your company. Also, if possible, make one person within the recruitment team responsible for looking after your social media accounts. One of the things that sometimes happens when multiple people handle social media activity is that a business lacks one consistent voice. Make specific guidelines for how to infuse each post with the voice that you want customers and potential employees to identify as representative of your brand.
Your social media followers want to be able to easily identify your brand from your posts.
Sometimes a fantastic potential hire will simply move on if future employment seems iffy or takes too long to finalise. If your hiring process is too slow, you will lose big in the fast-paced world that recruitment has become.
Take action: Work within your company to streamline the hiring process. Make modifications as needed to make hiring employees as smooth, fast, and efficient as possible from the moment when the social recruitment contact is initiated. That may include hiring an additional staff member to determine processes for handling initial offers, or it may simply mean that responsibilities are distributed differently to help expedite the process.
Nobody wants to offend their audience on social media, but you may be making the mistake of playing things too safe if you never address what is going on with the world or in the lives of your customers. For example, if there is a national tragedy, making a chipper post that ignores the problem is likely to alienate and even offend potential hires.
Take action: Be sure to communicate with those who follow you on social media. Listen to what is being said and engage with people by answering their questions and commenting on their updates. That's an important part of making your company appear personable and caring. Pay attention to hashtags and always research them before using them in a nonchalant way. By connecting with your audience as well as potential hires on social media, you help people form positive associations with your brand.
Finally, keep in mind that things will continue to change and evolve as social media websites come and go. Continue to evaluate your progress and make choices to attract top talent. And take the time to check out our monthly social media recruiting plans for help along the way.
We won't just do social media strategies. Social Hire will work with you to ensure your business gets genuine value from us and that your team gets the most out of the service. Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals.
Our digital marketing managers are the wizards that can give you the insight you need to develop your business. Have you had enough of making complex personnel choices that don't work well for your digital presence?
The social media marketers in our company are the best in the business at helping our partners enhance their online marketing. We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their social media presence. Our experienced team of digital experts do your social media strategy creation and management in an uncomplicated monthly plan that is cost-effective and is genuinely useful, whatever results you demand from your marketing team.
We're an organisation that helps our clients boost their social media marketing by offering social media marketing on a monthly basis.
You might like these blog posts How to Earn More With a Successful Email Marketing Campaign, 10 Surefire Tips for Getting Email Responses, 10 Ways Small Business Can Benefit From Social Media, and 5 Digital Marketing Trends Small Businesses Should Adopt.