Born between 1980 and 1999, millennials are the largest generation since the baby boomers. Accountancy firm Deloitte predicts that by 2025, millennials will make up 75% of the global workforce.
For recruiters, hiring and retaining millennials is no easy task. Millennials are better educated, more technologically savvy, and less motivated by the factors that defined previous generations.
Recruiters should highlight the benefits, perks, and other advantages that a job offers. Millennials aren’t ‘all about the money.’ They want a job that has a great work–life balance, and one that allows them to contribute and make something new.
“Almost two-thirds (64 percent) of millennials said they would rather make $40,000 a year at a job they love than $100,000 a year at a job they think is boring,” the Brookings Institution recently noted in a report by Morley Winograd and Michael Hais titled “How Millennials Could Upend Wall Street and Corporate America.”
- Sam Tanenhaus, The New York Times: ‘The Millennials Are Generation Nice’
Strive to place candidates with clients who have a strong brand story, and consider how to align millennial values with the ethos of that business. Millennials want space to grow, they want to learn, and recruiters should find jobs that allow them those opportunities
They love open and honest communication. When it comes to recruiting and retaining millennials, be attentive. Ask young candidates where they hope to be in the next five years; then help them to get there.
Recruiters should sell millennials on a company based on its goals and purpose, alongside the story behind its existence. It’s all about a compelling narrative, so pitch them on a potential workplace based on values that they can relate to.
Remind your clients that millennials research extensively, and that they’ll read up on a company before interviewing for a position. They want a good fit, and they’re looking for more than a pay cheque.
Your clients should have a strong brand identity, and an excellent social media presence. This is how millennials view the world – one Instagram photo at a time.
Research suggests that men and women in this generation want different things from a new job. According to the study, men want excellent compensation, contributing to an innovative company that challenges them. Women apparently seek a better work-life balance, they want to feel proud to work for a company, and they care most about culture fit and company values.
Recruiters should focus on pairing millennials of either gender with a job that will advance their career, alongside providing a benefits package that contains more than a healthy salary. Millennials want to add value, and they want a job that offers them that opportunity. That’s perhaps the best advice for recruiting millennials.
Provide millennial candidates with jobs full of purpose, with scope for creative expression, and your clients will thank you for such engaged, educated, and innovative new employees.
About the Author: Working as their Content Guru, Andy Mckendry plans, writes, and edits articles and blog posts for Firefish Software. He holds an MA in Professional Writing, and in the early mornings is known to gravitate towards the nearest coffee pot.
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