How much time, on average, do you think today’s consumers spend on social media?
Studies show that they spend 2 hours and 23 minutes every day on social networks and messaging softwares. Those aged 16-24 devote most of their day to social media, while 72% of them use social media as they watch TV.
Image via GlobalWebIndex
Users consider social media essential and most marketers have realized this. They are using it to connect with their target audiences and nurture relationships.
But therein lies the problem:
The market is slowly becoming saturated.
Want to know how can you stand out?
By staying ahead of your competition and knowing the latest trends that can help you boost your social strategy.
Let’s take a look at four social media trends you should look out for in 2020.
Content consumption has changed for many consumers, which is one of the reasons Stories continue to gain popularity. These short, engaging visuals are addictive and consumers can spend hours going through them.
Over 500 million people use Story experiences across Instagram, Facebook, Messenger, and WhatsApp every day. And over 4 million advertisers use Story ads every month.
This trend is here to stay. Marketers will continue using Stories to build awareness, increase reach, and drive conversions.
Social commerce continues to bridge the gap between commerce and social media. Platforms are also working hard to meet this new demand of consumers who find it easier to shop through their social profiles.
Instagram has introduced shoppable posts where consumers can check out products without having to leave the app. They also have an exclusive Shopping tab.
Marketplace on Facebook also allows you to list and sell products on the platform.
Pinterest also offers Buyable Pins where customers can discover and shop products.
Facebook is also working on other efforts to facilitate social commerce such as WhatsApp Payments. Users will be able to send money as easily as they send photos.
What does all of this mean for you?
You should focus on using the emerging trend of social commerce. You should look for innovative ways to show consumers how your products fit into their lives. You can use live product demonstration videos, video testimonials, and interactive visuals.
You can use social media tools to effectively plan and streamline your social media content calendars in advance. Many of these social media management tools also provide valuable insights about trending content ideas, popular hashtags, and how your followers are engaging with your content.
You cannot afford to be boring on social media management. You need to find creative ways to reach your target audience and keep them engaged.
Brands that get creative and experiment with different forms of content will be more likely to engage their audiences effectively.
How can you get creative with content creation?
You should create interactive infographics, also known as gifographics, as they include interactive GIF elements. There are sites that can help you create gifographics to engage your audience.
You can find the right influencers who create engaging content with the help of influencer discovery tools and boost your brand value.
Another way to stay creative is by diversifying your social distribution channels. Along with Facebook and Instagram, you should also include channels like Reddit and Snapchat in your marketing strategy.
86% of people would like to see more videos from brands in 2020. 36% of them want to see more explainer/educational videos while 14% prefer product demo videos.
66% of consumers prefer to watch short videos.
That’s why more brands will focus on using short, engaging videos to connect with their audiences in 2020.
Personalized videos will also gain more popularity. You should also customize your video content to cater to the needs and preferences of specific audience groups.
Personalization can help you stand out from your competition and connect with your consumers in a better way. They can then help you improve your conversion rate and boost sales.
To create high-quality videos, you can use efficient video editing tools and software programs. There are many apps like Tiktok ads that can help you convert your photos into impressive videos and increase engagement. You can use them as well.
Are you keeping up with these trends?
Social media trends keep changing and your brand needs to keep up with them. The good news is that if you have already built a strong social media presence, you don’t have to start from scratch.
You will, however, need to evaluate success and identify strategies that work and those that need to be optimized.
Which social media trend are you excited about using this year? Which of them do you think will define your marketing strategy in 2020? Share them with us in the comments section.
About the Author
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Twitter handle: https://twitter.com/shane_barker
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