Where To Find Social Media Content

By Marjorie Domeh

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One of the most challenging aspects of social media marketing is coming up with fresh content ideas that will engage your audience. With the constant pressure to produce new and innovative content, it can be easy to get stuck in a rut. If you're struggling to find inspiration, there are a few places you can look. This blog promises to shed light on where you can find social media content. By taking some time to brainstorm content ideas in advance, you can ensure that your social media channels always have fresh, relevant content to share.

Why is it so difficult to find social media content ideas?

One of the most common questions social media content creators get is "Where do you find your ideas?" And it's a valid question! After all, coming up with fresh, original ideas day after day can be tough. So, why is it so difficult to find social media content ideas? There are a few reasons. First, social media moves quickly. What's hot today might be old news tomorrow. This can make it hard to keep up with trends. Second, there's a lot of competition out there. With millions of people posting on social media every day, it can be tough to stand out from the crowd. Finally, people are increasingly sceptical of online content. With fake news and clickbait headlines proliferating, it can be hard to gain and keep users' trust. For these reasons and more, finding social media content ideas can be challenging - but it's not impossible. By staying up-to-date on trends, diversifying your content, and being authentic, you can come up with content that will resonate with your audience.

Where can I find content ideas for social media?

Use competitor analysis to find content ideas

Competitor analysis is a great way to get ideas for content. By looking at what your competitors are doing, you can get an idea of what's working well for them and adapt it to your brand.

To do this, start by following your competitor's social media accounts and take note of the kind of content they're sharing. What topics are they writing about? What format are their posts in? Are they using any particular strategies that seem to be working well?

Once you've got a good understanding of what your competitors are doing, you can start brainstorming ways to improve upon it or create something similar that's tailored to your audience. With a little competitor research, you should be able to come up with plenty of social media content ideas that will help you get ahead.

Monitor relevant hashtags and keywords for content ideas

One way is to monitor relevant hashtags and keywords on social media tools like Feedly, Google Alerts, Hootsuite Insights, or Mention. This will give you an idea of the conversations people are having in your industry, as well as content ideas that have already been successful.

Another way to find social media content ideas is to research popular blog posts and articles in your industry. See what topics are being talked about the most and try to come up with a unique angle or spin on those topics.

Forums and Q&A sites can also be a great source of social media content ideas. Check out sites like Quora and Reddit to see what questions people in your industry are asking.

Scan social media profiles of customers and followers for content ideas

It's important to keep your finger on the pulse of what's happening in your industry and in the world more broadly. But with the internet now such a huge source of information, it can be hard to know where to look for signals about changing trends. So here's a useful tip: scan the social media profiles of your customers and followers for content ideas. Look at the topics they are sharing and commenting on and the hashtags they are using. This should give you some valuable insights into the sort of content that is resonating with them at present. You can then adapt your own content strategy appropriately, safe in the knowledge that you're giving them more of what they want to see. Of course, this research should be undertaken as part of a wider process of staying up-to-date with changes in your industry - but it provides a great starting point for generating some original content ideas.

As the use of social media in business has become more widespread, so too has the realisation of its potential as a research tool. By scanning the social media profiles of customers and followers, businesses can get a feel for the issues that matter to them and the type of content that is likely to be of interest. This article provides an overview of how businesses can use social media profiling to generate content ideas.

When carrying out social media profiling, businesses should look for signals that indicate the topics that are important to their target audience. This might include items such as the pages they have liked on Facebook, the groups they follow on LinkedIn or the topics they generally tweet about. Once a business has identified the main topics of interest, it can start to generate ideas for content that will be of relevance and interest to its target audience.

Social media profiling can be an invaluable research tool for businesses looking to generate content ideas. By taking the time to understand the interests and concerns of their target audience, businesses can create content that is more likely to resonate with readers. In turn, this can help businesses to build stronger relationships with their customers and followers.

Curate top industry news stories for content ideas

As a content creator, it's important to always be on the lookout for new ideas. And one of the best ways to find new ideas is to stay up-to-date with what's going on in your industry. But with so much information out there, it can be difficult to know where to start. Curating a list of top industry news sources can be a good start. This way, you can easily scan headlines and get an overview of what's happening in your field. Plus, you can use this list as a springboard for further research. To get started, simply choose a few reputable sources of industry news, such as trade publications or popular blogs. Then, set up a system for regularly checking these sources. By curating a list of top industry news sources, you'll ensure that you're always in the know - and that you never run out of content ideas.

Repurpose old blog posts or articles into new social media content

To get the most out of your content, consider repurposing old blog posts or articles into new social media content. For example, you can create a series of Instagram posts using excerpts from the original piece as caption copy. You can also create short, bite-sized pieces of content on Twitter or Facebook, using the main points from your article as a jumping-off point. Not only does this help you get more mileage out of your existing content, but it also helps to promote your work in a new way and reach a different audience. One option is to turn an older blog post into a series of social media posts. Break the post down into smaller chunks and share one section at a time, along with a link back to the original post. You can also use old blog posts as the basis for new Instagram or Facebook Stories. Finally, give your followers a behind-the-scenes look at how you create your content, or spotlight a particular part of a post that you think would be interesting or useful to your audience.

Another idea is to create new content by teaming up with other bloggers who write on similar topics. You could guest-post on each other's blogs or team up for a Twitter chat or Instagram takeover. This is a great way to introduce your audience to new voices and fresh perspectives, while also giving yourself a break from coming up with new ideas on your own.

So if you're looking for a way to breathe new life into your old content, consider repurposing it for social media.

Use social media monitoring tools to see what's being talked about and trending

Popular social media platforms like Twitter and Instagram are always buzzing with activity. If you're not monitoring what's being talked about, you could be missing out on some valuable insights. Social media monitoring tools can help you see what topics are trending, who the opinion leaders are, and what kind of sentiment is being expressed. This can be extremely valuable for businesses, as it can help them to adjust their marketing strategies and stay ahead of the competition. It can also be useful for individuals who want to stay up-to-date on the latest news and developments in their industry. Whatever your reason for wanting to monitor social media, there are a variety of tools available to suit your needs.

There are a number of social media monitoring tools available, such as Hootsuite Insights and SocialMention. These platforms allow you to track mentions of your brand, keywords, and competitors across various social media channels. You can then use this data to analyse Sentiment, reach, and engagement.

In addition to social media monitoring tools, you can also use Google Alerts to track mentions of your brand across the web. This platform is particularly useful for tracking news stories and blog posts that mention your company.

By using social media monitoring tools, you can gain valuable insights into what people are saying about your brand and use that information to improve your business.

Take advantage of user-generated content opportunities

These days, it seems like there's an endless supply of content on the internet. No matter what you're looking for, you can find it with a simple search. But as a business owner, you can't just sit back and let the content come to you. You need to be proactive and take advantage of user-generated content opportunities. After all, user-generated content is one of the most trusted forms of marketing. People are far more likely to believe something they see from another consumer than they are to believe a company's marketing message. So how can you leverage user-generated content? 

-Look for content that's shareable. If something catches your eye, chances are it will catch the eye of others as well. This is the kind of content that tends to go viral.

-See what's popular. Check out the most popular posts on social media or the most visited pages on a website. These are obviously things that people are interested in and want to see more of.

-Find unique content. There's always room for content that stands out from the rest. If you can find something that's truly unique, you'll be sure to get attention.

By leveraging UGC, you can gain valuable insights into your target audience's needs and make sure that your content always hits the mark.

Create your own posts

Another way of generating content ideas is from key questions that your clients frequently ask you or challenges that you regularly help people to overcome. Address those questions or challenges with some advice or tips, posts and that way your posts appeal to people just like your customers who face those same challenges you know you can help with.

In addition to that, journaling something that’s happened in your working day/week. Eg. I was attending the XYZ conference this week and it was really interesting to hear a lot of people talking about this challenge that businesses in our industry are facing…can help keep your feed fresh.

Last but definitely not least, consider interviewing other people from your industry or associated industries to give your content some good variety and also to help expose you to a wider audience of people.

Brainstorm topics with your team or colleagues

If you're stuck on content ideas, try brainstorming with your team or colleagues. This is a great way to generate various ideas that you can then filter through and choose the best ones to pursue.

When brainstorming, it's important to set some ground rules. First, everyone should come up with as many ideas as possible. There's no such thing as a bad idea at this stage. Second, don't critique or debate any of the ideas. The goal is simply to generate a list of potential topics. Once you have a list of potential topics, you can then start evaluating which ones would be the best to pursue.

Finally, don't forget that social media is supposed to be fun. If you're not enjoying it, chances are your audience won't either. So make sure to choose content topics that you're passionate about.


So, whenever you’re stuck for ideas on what content to post on social media, make use of these tools and resources to help you track down relevant content. By following these tips, you'll always have fresh, relevant content to share with your audience - and keep them coming back for more.

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