Your Guide To Learning Business Sustainability

By Jenny S

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A successful business doesn't just depend on the idea, products, or services. Various factors play an essential role in the starting and scaling of the company. First of all, you must know in which industry you want to start the business. Once you finalize your business idea, then you must make the plan for creating profit. Then the zone of scaling comes wherein money should start flowing without you working 24/7. Hiring freelancers in your business will help you in each step of starting and scaling of the business. Here are five ways to help you start and scale your business to see continuous growth.

1. Marketing campaign

 Marketing is the backbone of a growing business. You may have an excellent product, and people might be buying from you, but to increase your customer base, you should have a great marketing plan. If you do not do enough marketing, then your business will start to see downfall once the word of mouth effect starts fading out. Marketing will give your eCommerce business the momentum it needs to maintain your sales and website growth. Social media platforms offer a wide range of features for brand awareness. Along with your product promotions, promote your eCommerce mobile app too. It will increase the number of downloads of your app.

A cost-effective way to complement your marketing is to hire freelancers specialized in social media marketing, content writing, and search engine optimization who can drive your marketing strategy. Dishing out your marketing projects to several freelancers helps you implement new ideas as each freelancer has a unique way of marketing your products.

2. Testimonials

Testimonials are your stepping stones for raising your brand's credibility. You must follow-up on your customers to know how they found their products or services. If they liked it, you could politely ask them to give a review to publish on your website. A potential customer after visiting your site and reading your testimonial will promote sales. People promoting your brand is the most powerful strategy you could use for your eCommerce business. Even freelancers can help post or collect testimonials for your products if you hire them for the marketing of your products in the first step.

3. Customer Service Policy

 Higher the customer base, the more the chances of getting complaints and unsatisfied customers. So, before getting immersed in situations like these, you must learn how to handle people. You cannot dodge off customer's complaints regarding your products. People being so active on social media, one bad review can lose you so many potential customers. Customer complaints are mostly about how rudely or poorly your employees handled their problems. You must brief your team members very well with your products. They should be given training on how to treat customers with their queries. You can hire freelancers for customer support too with an average of 30 hours a week of work. Customer support freelancers can manage product listings on your website, monitor page performance from google rankings, and provide client support assistance via email, phone, and chat.

4. Invest in Automation

To scale up your business, you should invest in automation. Automation technology helps you in running a well-organized organization without the need for a new workforce. It helps in saving your time by automating repetitive processes. You can then use your time and energy to double your outcome at work. Marketing, human resources are some critical areas where automation is beneficial in speeding up the results and solving complex situations. Now you can pre-schedule your social media posts too. Write your posts along with video or image and then schedule a date and time for posting. It is also going to save your time, and you will be able to maintain consistent activity on your social media. Here again, you can hire automation developers as freelancers. Freelancers can also help in the testing of automation tools.

5. Personalize email marketing

When your business is scaling up with increased orders, massive website traffic, it won't be possible to reply to every order placed on your website. So, auto-reply to the email ids of your customers after order is time-saving. You can also save a list of your regular customers to mail them on special occasions like birthdays or festivals with a personalized message. Personalized SMS and mail will definitely leave a positive impression of yours on them. An email within an hour of a customer raising a complaint will make it seven times more likely to make the customer happy. Freelancers with expertise in email marketing can help you with maintaining healthy clients relationships through personalized emails.


The above are the five ways to start and scale up your business. But remember that these are only five of the many things that can grow your business. Do a competitor analysis before starting your business. It will help you in making new strategies to keep up the momentum. It will also help you in thinking of new things that will be different from your competitors. Hire freelancers to get fresh ideas continuously and to save costs in the long run. Lastly, customers are your source of income. So, make sure to retain your existing customers while looking for new customers.


About the author

Jenny is a passionate and experienced blogger. She has a good knowledge of her vertical: Business technology and eCommerce mobile app development. Apart from writing, she enjoys traveling and photography. 


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